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That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc.

August 2008 - (Free Research)
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. 
(WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

January 2007 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
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Readying your Portals for Social Business by IBM

August 2011 - (Free Research)
Social networking, high-speed mobility and smarter devices are changing the way we do business. Read this paper now to learn how you can create value for your business through building robust social and real-time collaboration capabilities into portals. 
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Unleashing Microsoft SharePoint 2010’s Web Content Management Features by AvePoint, Inc.

February 2011 - (Free Research)
In this white paper, we will discuss the requirements for dynamic websites in today’s hyper-competitive business landscape, the case for utilizing SharePoint Server 2010 for WCM, and how AvePoint’s DocAve Software Platform enhances the native WCM functionality SharePoint offers. 
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Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace? by Oracle Corporation

October 2009 - (Free Research)
This white paper highlights some of the issues that reduce or increase the effectiveness of customer loyalty programs and suggests a solution that offers tips for building a more loyal customer base. 
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Benchmarking the Social Intranet by Jive Software

July 2013 - (Free Research)
Social business is a relatively new phenomenon. How should your business go about quantifying the success of adoption figures? This resource offers some key insights into the adoption rates of companies ranging from education to finance. 
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E-Book: Taking Mobile CRM Beyond the Sales Force by Sybase, an SAP company

September 2010 - (Free Research)
Mobility was going to be "the next big thing" in CRM but didn’t pan out, with "road warriors" frustrated with user interfaces meant for a PC. But the success of smart phones has changed the game. This e-book helps enterprises understand the marketplace for devices, applications and managing it all in order to create a mobile CRM program. 
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Network Foundation - Cisco 1700 Series by Cisco Systems

Cisco 1700 Series modular routers are ideal for enterprise small branch offices and small and medium-sized businesses that need secure access to business applications, network resources, and Internet services. The Cisco 1700 Series delivers fast, reliable and secure Internet/network access through a wide-range of high-speed WAN access technologies. 
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Enhancing the Customer Experience with Loyalty Management by SAP America, Inc.

April 2009 - (Free Research)
By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business. 
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11 Steps to Successful Lead Nuturing by LeadLife Solutions

July 2013 - (Free Research)
Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships. 
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The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers by Oracle Corporation

February 2010 - (Free Research)
The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy. 
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Tread carefully with social media-based customer loyalty programs by Infor CRM

February 2012 - (Free Research)
Read this tip guide now to learn expert tips for interacting with your customers through Web 2.0. 
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Managing Your Data Assets by Pitney Bowes Business Insight

July 2009 - (Free Research)
Information management is integral to successfully maintaining a competitive advantage. The value of all your data can increase or decrease over time depending on how you manage it. Read on to learn how to gain the insights into information management you need to succeed and gain that competitive edge that is now more important than ever. 
(WHITE PAPER) READ ABSTRACT |

5 Big Ways Social Intranets Solve Collaboration Woes by Jive Software

December 2013 - (Free Research)
Social media is quickly becoming the preferred way for people to communicate, but did you know that it social could offer just as many benefits to your organization itself as it does to your relationships with customers? With a social intranet, you can revolutionize the way employees communicate with each other in the workplace. 
(WHITE PAPER) READ ABSTRACT |

Social Media-based Customer Loyalty Programs by Infor CRM

February 2012 - (Free Research)
This e-guide from our editorial team will teach you how to efficiently deliver additional value to customers via social media as well as tips for finding balance when connecting with customers, and expert engagement tips from social media consultant Erik Qualman. 
(EGUIDE) READ ABSTRACT |

Managing Your Data Assets by Pitney Bowes Business Insight

March 2009 - (Free Research)
Are you aware your people, your customer relationships and your corporate data provide far greater value and competitive advantage than traditional assets such as stock portfolio or desktop printers? This white paper explains how executives are turning their eyes toward what could be their most valuable asset of all: information! 
(WHITE PAPER) READ ABSTRACT |

E-Book: Leveraging Web 2.0 and Social Media in CRM Programs by SAP America, Inc.

October 2010 - (Free Research)
You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this eBook, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future. 
(EBOOK) READ ABSTRACT |

Content Mapped to Buying Stages Powers Nurturing Results by Genius.com

October 2009 - (Free Research)
This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. 
(WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Discover New Revenue Streams - Add Managed Hosting to your Managed Services by Verio

February 2010 - (Free Research)
In this presentation transcript, join Zeus Kerravala, of the Yankee Group, and Janine Soika, a channel marketing leader from Verio, for a quick discussion that will jumpstart your monthly revenue. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

MapXTreme Java Edition Data Sheet by Pitney Bowes Business Insight

January 2007 - (Free Research)
MapXtreme Java is a 100% Java mapping engine designed to enable the use of location intelligence on the desktop, over the internet or through your organization intranet or extranet. 
(DATA SHEET) READ ABSTRACT |

Full Spectrum Customer Data Integration (CDI) Solutions by Pitney Bowes Business Insight

March 2009 - (Free Research)
Accurate customer information is essential to business success. It provides customer insight, informs decisions and drives strategy. Managed effectively, this information allows organizations to improve customer retention and increase the value of individual customers. This white paper covers the necessity of a customer data integration program. 
(WHITE PAPER) READ ABSTRACT |

From Social Media to Social CRM: Reinventing the Customer Relationship by IBM

March 2014 - (Free Research)
Access the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more. 
(WHITE PAPER) READ ABSTRACT |

LEGO: Nurturing Consumer Loyalty Bloomberg BusinessWeek Article by SAP America, Inc.

December 2011 - (Free Research)
This LEGO customer success story reported by Bloomberg Businessweek highlights how LEGO leverages SAP Customer Relationship Managment (SAP CRM), especially the loyalty management software, to run the compnay's customer loyalty program. 
(WHITE PAPER) READ ABSTRACT |

Six Ways to Rev Up Your Revenues, Using VoIP by Cisco Systems, Inc.

January 2011 - (Free Research)
How can you raise revenues without raising prices? You can gain new customers. Or you can make new sales from your existing customers. There’s a network technology that helps you do both: voice over Internet Protocol (VoIP). Read this paper to learn six ways to raise revenues with voice over Internet Protocol (VoIP). 
(WHITE PAPER) READ ABSTRACT |

Customer Relationship Management - Integration for a Customer Centric View by Sage (UK) Limited

August 2008 - (Free Research)
This white paper provides a valuable list of factors for executive management, IT decision makers and sales professionals to consider when planning a successful CRM integration project. 
(WHITE PAPER) READ ABSTRACT |

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