This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

To deliver high-demand content to a widely dispersed pool of internet users, a cache-based Content Delivery Network is the way to go. This type of CDN stores duplicates content near user access points, reducing distance-imposed latency and improving video and audio quality. This paper weighs the pros and cons of using a network-based CDN provider. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

There is a growing, interdisciplinary field known as knowledge management that is dedicated to how we acquire, organize, manage, share, and utilize knowledge and information. This white paper will discuss what knowledge management is, why it is important, and how you can apply knowledge management to project management. 

This document provides you with the knowledge you need to make the connections between the SDL Tridion Web Content Management solution and its effects on your business. 

The best way to address Web 2.0 threats is to combine the best aspects of traditional security and control techniques with new technology designed to address the dynamic, real-time nature of Web 2.0. This paper describes how one such solution enables you to quickly implement a best practices approach to making Web 2.0 secure and effective. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 

Connecting Through Content, Issue Two examines how technology buyers search for content and how marketers deliver content to them. Content distribution channels, user search techniques, content registration behavior and other aspects of content distribution and syndication are evaluated. 

This paper examines the evolution of the data integration and quality industry, and explains the benefits of moving toward a single data services architecture. It outlines requirements for a software platform for supporting such an architecture, and, as an example, reviews the BusinessObjects“ Data Services XI Release 3 platform. 

Check out this brief paper to see how Blue Coat Systems provides an end-to-end solution based on MACH5 technology to improve the listening and viewing experience of an end user consuming streaming audio and video online. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.