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KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why.  (PODCAST) READ ABSTRACT |

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism.  (PODCAST) READ ABSTRACT |

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.  (WHITE PAPER) READ ABSTRACT |

7 Habits of Highly Successful Surveys by Vovici October 2009 - (Free Research) Understanding your customer is vital to maintaining and improving loyalty. Learn how to measure customer experience so you can build customer loyalty. Download a copy of the latest Vovici whitepaper 'The Customer Satisfaction Survey' to learn how to understand the major customer experience metrics and more!  (WHITE PAPER) READ ABSTRACT |

Expand Your Reach: Mastering Multi-Modal Survey Research by SPSS Inc. Worldwide Headquarters April 2009 - (Free Research) Whether it's in your call center, on the Web, or in-person, effective survey research requires proven practices that reach across the board. In this webcast, you learn how to cut the costs and improve the performance of your survey research efforts - regardless of where you reach your respondents or what language they speak.  (WEBCAST) READ ABSTRACT |

Podcast--Connecting Through Content Issue One: How Technology Marketers Meet Buyers' Appetite For Content by KnowledgeStorm, Inc (E-mail this company) May 2007 - (Free Research) This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers.  (PODCAST) READ ABSTRACT |

Connecting Through Content: Issue One by KnowledgeStorm, Inc (E-mail this company) March 2007 - (Free Research) This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.  (ANALYST REPORT) READ ABSTRACT |

Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism.  (ANALYST REPORT) READ ABSTRACT |

Podcast - The Fine Art of Lead Follow-up by KnowledgeStorm, Inc (E-mail this company) February 2006 - (Free Research) The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process  (PODCAST) READ ABSTRACT |

KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up by KnowledgeStorm, Inc (E-mail this company) May 2005 - (Free Research) The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process.  (WHITE PAPER) READ ABSTRACT |

IT Survey Results: Top Priorities Through 2010 by BMC Software, Inc November 2009 - (Free Research) What will be most important to IT organizations over the next 12 months? It's probably no surprise that cost control or reduction in spending is the key priority. This white paper looks at the near-term activities of the IT organizations surveyed by TechTarget, along with their constraints, issues, motivating factors, and strategies.  (WHITE PAPER) READ ABSTRACT |

IT Impact on Telecommunications Order Fallout - A Survey of Large Global Businesses by Progress Software April 2009 - (Free Research) As the following pages will demonstrate, the evidence is that improving Business Transaction Assurance presents a real bottom-line opportunity and is moving high up the business agenda. However, companies' current systems are not equipped with the necessary tools to manage and control such transactions.  (WHITE PAPER) READ ABSTRACT |

Connecting Through Content, Issue Two by KnowledgeStorm, Inc (E-mail this company) May 2007 - (Free Research) Connecting Through Content, Issue Two examines how technology buyers search for content and how marketers deliver content to them. Content distribution channels, user search techniques, content registration behavior and other aspects of content distribution and syndication are evaluated.  (ANALYST REPORT) READ ABSTRACT |

Furniture Manufacturer Improves Customer Satisfaction through Customer Analysis with SPSS by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) Customer knowledge is market advantage. To refine its edge and better manage customer relationships, Haworth needed to learn what was important to its customers and deploy that knowledge to key decision makers. Read how they did it.  (CASE STUDY) READ ABSTRACT |

Managing Risk through Financial Processes: Embedding Governance, Risk and Compliance by SAP AG November 2008 - (Free Research) To find out how senior executives view their financial processes, the Economist Intelligence Unit surveyed a global sample of mostly financial executives in September 2008. Some respondents focused on the importance of developing processes that reduced costs and improved efficiency. Others acknowledged the importance of cost and efficiency..  (ANALYST REPORT) READ ABSTRACT |

The Trends and Changing Landscape of DDoS Threats and Protection by VeriSign® (UK, Middle East, Africa) July 2009 - (Free Research) In March 2009, VeriSign commissioned Forrester Consulting to conduct a study, which included 400 respondents from the US and Europe and was designed to provide quantitative data regarding today's DDoS threats and companies' defense strategies against these threats. In this report you'll explore key findings of this study.  (ANALYST REPORT) READ ABSTRACT |

Optimizing the Data Center for Cost and Efficiency by Dell India April 2009 - (Free Research) The current state of the datacenter demands a transformation that helps in improving space utilization and lowering power consumption while still providing the scale and availability the business requires. Read this report to learn how your organization can optimize data center efficiency and lower costs.  (WHITE PAPER) READ ABSTRACT |

IDC Report: IT Service Management Adoption Trends and Strategies by Hewlett-Packard Company September 2008 - (Free Research) Check out this white paper that discusses the findings of an IDC survey of over 600 IT organizations worldwide. The survey identifies issues confronting IT departments that are adopting service models and to better understand the status and priorities of key functions and processes that underlie successful implementation of IT service management.  (WHITE PAPER) READ ABSTRACT |

Optimizing Business System Management in a Challenging Global Economy: Delivering Service Quality While Improving IT Efficiency by Hewlett-Packard Company May 2009 - (Free Research) This IDC White Paper examines the roles of virtualization and automation in improving operational efficiencies. Delivering end-to-end service visibility across both physical and virtual infrastructures is a key requirement for preventing service outages or failures.  (ANALYST REPORT) READ ABSTRACT |

ESET Smart Security 4 Trial by ESET September 2009 - (Free Research) Combining powerful management tools, ease of use for end users, and state-of-the-art proactive threat detection, ESET Smart Security is the most effective way to protect your business' valuable data assets while improving your compliance posture. Enjoy a FREE Trial of this fully integrated security solution.  (DOWNLOAD) READ ABSTRACT |

Improving Sales Productivity: An Opportunity for Sales and IT Leadership by Microsoft April 2008 - (Free Research) The main focus of this white paper is about revealing key factors in sales rep productivity, including what helps improve their efficiency (increasing selling time) and effectiveness (getting better results from the available selling time). Both are important and require strong leadership and teamwork between the sales and IT departments.  (WHITE PAPER) READ ABSTRACT |

How Financial Firms Can Improve Business Integration Capabilities and Increase Straight-Through Processing Efficiency by Sterling Commerce September 2009 - (Free Research) This white paper discusses the increased demand placed on financial services organizations to improve their straight-through processing (STP) levels across all business units.  (WHITE PAPER) READ ABSTRACT |

Globo.com Acquires 200,000 New Customers in 2 years and Reduces Churn by 30% with Data Mining by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) This Internet service provider/portal operator of Globo, Brazil's largest media conglomerate, delivers the content Brazilian Web users want using PASW Statistics.  (CASE STUDY) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (ANALYST REPORT) READ ABSTRACT |

IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company) August 2005 - (Free Research) This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.  (ANALYST REPORT) READ ABSTRACT |

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