Allan Pym, vice president of sales for APOS, explains how geospatial technology integrated with business intelligence systems greatly improves market analysis. 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

This expert e-guide discusses mobile sales strategies and sales performance management software and provides best practices in both areas. 

The Miami Herald Media Company used the DataFlux data quality and data integration platform to improve and enhance the data that drives its Database Marketing division. 

This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. 

Many organizations struggle when it comes to improving sales, driving customer satisfaction, collaborating with business partners, and maximizing value of applications. Access this virtual environment for a bevy of content that can help you conquer your greatest business struggles ranging from optimizing sales to the cloud and beyond. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

This white paper discusses the importance of brand management and provides tips for improving your branding strategy. 

Canada's largest communications company used Modern Analytics and DataFlux technology to de-duplicate records and gain an accurate view of domestic dwellings. 

Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing effectiveness. 

This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.