The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Collaborative technology can reshape relationships within organisations, across supply chains and with customers. This report looks at how trends such as cloud computing, mobility and collaboration will improve IT service delivery across all aspects of business operations. 

Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness. Read this data sheet to learn more. 

Interactions between partners, customers, and employees are much faster-paced in our highly-networked world. It is important that CRM solutions understand these relationships. Watch this video to learn strategies for CRM evolution. 

Midmarket organizations considering physical server upgrades must evaluate their environments, sift through offerings and integrate the servers with existing tools. This e-book will guide you through these complex efforts by covering three components: determining needs and requirements, understanding your options, and putting it all together. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

Virtualization management has evolved significantly as products mature and IT shops become more savvy. This expert buying guide explores third-party tools in five key areas of virtualization management. Gain insights on what you should consider, whether you're a first-time purchaser or looking to upgrade. 

Check out this white paper for 7 critical questions to ask before buying a VM protection product. Designed to help you through the evaluation process, this paper will help you understand your needs and make it easier to find a product that will fit them most effectively. Read on to learn more. 

Companies face complicated buying decisions whenit comes to buying host-based antimalware, starting with whether to purchase a protection suite, andwhat to include in that all-in-one package. 

Read this white paper to learn why Actuate BIRT outperformed Pentaho and Jaspersoft to secure the leading open source overall ranking and surpassed other open source business intelligence (BI) vendors by a wide margin in this independent market study. 

This chapter discusses the process of evaluating and purchasing backup products. Also discussed are the issues to be aware of during this process, such as recovery deadlines, scalability, security, and more. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written.