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Laying the Technology Foundation for Measuring Marketing Performance and Calculating ROI by IBM

December 31, 2013 - (Free Research)
CIOs are failing to partner with marketing that is effective in measuring marketing performance and calculating return on marketing investment (ROMI). In this informative resource, find recommendations for these key challenges and discover how CIOs and IT can do their parts to increase ROI. 
(WHITE PAPER) READ ABSTRACT |

IBM Marketing Performance Analytics by IBM

October 31, 2013 - (Free Research)
The following white paper discloses a sure-fire way to track and analyse performance across an infinitely expanding number of channels and campaigns. 
(WHITE PAPER) READ ABSTRACT |

Where have all my marketing investments gone? by IBM

October 31, 2013 - (Free Research)
The following white paper addresses the severe pressures weighed out by the consumer market today. Inside, discover how marketing performance analytics can help marketers address and act upon the marketing pressures. 
(WHITE PAPER) READ ABSTRACT |

Analytics To Optimize Marketing Performance – Tools Can Help Marketers Make Better Decisions by IBM

February 07, 2014 - (Free Research)
Access the following white paper to uncover the importance of marketing analytics in today's data-driven society. Discover how to enable better action on analytics, optimize marketing techniques, and much more. 
(WHITE PAPER) READ ABSTRACT |

Maximize the Value of On-Demand CRM with On-Demand Reporting by Business Objects

August 2007 - (Free Research)
Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. 
(WHITE PAPER) READ ABSTRACT |

Marketing: Connecting with the Chief Executive Customer by IBM

February 2014 - (Free Research)
In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world. 
(WHITE PAPER) READ ABSTRACT |

Creating Sales Opportunities with Lead Scoring by Genius.com

October 2009 - (Free Research)
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. 
(WHITE PAPER) READ ABSTRACT |

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing by Portrait Software

September 2008 - (Free Research)
This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest. 
(WHITE PAPER) READ ABSTRACT |

CMO Guide: How to Evaluate Marketing Technology by IBM

April 2014 - (Free Research)
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. 
(WHITE PAPER) READ ABSTRACT |

The Connected Consumer and the New Decision-Making Cycle by IBM

February 2013 - (Free Research)
This informative white paper offers an overview of the modern customer journey from attention to action, and describes how marketers must respond to the new ways customers form and make buying decisions. Discover the four key pillars of managing the customer journey. 
(WHITE PAPER) READ ABSTRACT |

Red Hat Enterprise Virtualization Demonstration by Red Hat and JBoss

October 2010 - (Free Research)
Join Andy Cathrow for an in depth look at Red Hat Enterprise Virtualization. In this webinar he’ll demonstrate advanced features such as templating, live migration, high availability and system scheduler. See a preview of new features in Red Hat Enterprise Virtualization 2.2, including Virtual Desktop support with SPIC, OVF import/export and more. 
(WEBCAST) READ ABSTRACT |

EMC VSPEX End-User Computing Solutions for Mid-Market Businesses by OnX USA LLC

February 2012 - (Free Research)
This short white paper explores a best-in-class architecture to deploy desktop virtualization simple, efficiently and with flexibility. 
(WHITE PAPER) READ ABSTRACT |

Oracle Data Mining 11g Release 2 Mining Star Schemas: A Telco Churn Case Study by Oracle Corporation

June 2012 - (Free Research)
This paper, based on the CACS and intended for users of the Oracle Data Miner, highlights the telco churn case study using Oracle Data Miner and explains the case study workflow methodology. Read this now and learn about preparing a database scheme and importing a pre-made Oracle Data Miner workflow. 
(WHITE PAPER) READ ABSTRACT |

MapInfo Professional v10.5 by Pitney Bowes Business Insight

October 2010 - (Free Research)
Helps organizations visualize data on a map so they can easily determine relationships between data and geography. 
(DOWNLOAD) READ ABSTRACT |

AirMagnet WiFi Analyzer by AirMagnet

August 2011 - (Free Research)
AirMagnet WiFi Analyzer is the industry "de-facto" tool for mobile auditing and troubleshooting enterprise 802.11a/b/g/n networks. AirMagnet WiFi Analyzer solves end user WLAN issues while automatically detecting security threats and other wireless network vulnerabilities. 
(TRIAL SOFTWARE) READ ABSTRACT |

Core IMPACT Essential by Core Security Technologies

January 2009 - (Free Research)
How do you keep up with remediation efforts and strengthen your defenses against round-the-clock threats while still having time to do your day job? CORE IMPACT Essential can help. 
(PRODUCT DEMO) READ ABSTRACT |

Competitive Analysis of Market Leaders in Data Modeling: PowerDesigner, ERwin and ER/Studio by Sybase, an SAP company

June 2009 - (Free Research)
Read this paper to learn all the factors you need to consider when choosing a data modeling tool. You will learn about the different model types and how each tool measures up to the demanding needs of your company today and in the future. This paper will lay out all the information you need to make a clear decision on data modeling today. 
(WHITE PAPER)

Data Integration Challenges in Onboarding Operational Data by Expressor Software

October 2011 - (Free Research)
Read this white paper to learn how to overcome onboarding operational data challenges. 
(WHITE PAPER) READ ABSTRACT |

Secure SOA Infrastructure - Better Control Mission Critial SOA Deployments by Forum Systems

September 2005 - (Free Research)
Industry wide SOA rollouts have seen enterprises deploy critical supporting infrastructure around Web services security and Web services management. Forum Systems and Oracle Corporation "Secure SOA Infrastructure" is a market-leading solution that integrates software and hardware for mission critical SOA deployments. Find out more. 
(WHITE PAPER) READ ABSTRACT |

IBM Sterling Supply Chain Visibility - Optimize your supply chain network through real-time, end-to-end visibility by IBM

July 2011 - (Free Research)
Consult this resource to learn how greater visibility into the supply chain can help you effectively combat efficiency and performance challenges and pave the way for business success. 
(WHITE PAPER) READ ABSTRACT |

Enabling Organic Growth by SAP America, Inc.

September 2008 - (Free Research)
Discover why organic growth is the means to achieving continuous, profitable growth, and find out how your company can address some of the most common challenges in the quest to achieve it. 
(WHITE PAPER) READ ABSTRACT |

RAPID-DEPLOYMENT SOLUTIONS FOR SUSTAINABILITY ANALYTICS by SAP America, Inc.

December 2010 - (Free Research)
Minimizing losses from accidents, products losses, and violations of environmental regulations requires rapid access to the right information. Read this paper to learn to how to leverage sustainability analytics that let you import data from SAP and non-SAP applications for the needed visibility. 
(WHITE PAPER) READ ABSTRACT |

Virtual Data Centre E-Zine Volume 20 by Hitachi Data Systems

January 2011 - (Free Research)
In this month’s e-zine discover several ideas on how to move virtualisation up on the priority list for your organisation. Also learn what you need to consider when planning storage in virtualised environments, and receive step-by-step instructions on how to import a virtual machine with the open virtualisation format (OVF) tool. 
(EZINE)

How enabling Supply Chain visibility can improve the bottom line by IBM

January 2012 - (Free Research)
This resource describes how enabling supply chain visibility can help you eliminate disruptions and improve your bottom line. Learn how you can get started by reading on today. 
(WHITE PAPER) READ ABSTRACT |

Discovering the Hidden Treasures of Toad® for Oracle by Dell Software

December 2010 - (Free Research)
Toad® software for Oracle has been around for over a decade, and yet many people are still amazed by the depth and breadth of this product. Are you aware of the full potential that Toad can offer your Oracle environment? 
(WHITE PAPER) READ ABSTRACT |

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