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CRM and Social Media by Infor

December 31, 2012 - (Free Research)
Leveraging social media as part of your marketing strategy has obvious benefits, but you need the right strategy to experience all of them! This helpful resource answers questions about the why and how of social CRM, and offers five key guidelines for an effective social media strategy. 
(WHITE PAPER) READ ABSTRACT |

CRM and social media - How a blended approach means good business in the hospitality industry by Infor

December 31, 2012 - (Free Research)
This white paper offers helpful guidelines for those in the hospitality industry on how to blend CRM with social media and real-time marketing strategies to improve customer satisfaction, attract more guests, build business, and get higher ROI. 
(WHITE PAPER) READ ABSTRACT |

OSS and CRM - Integration That Pays by Comarch Telecommunications

January 06, 2009 - (Free Research)
Previously, putting up with the gap between CRM and OSS worlds has been a viable - though not optimal - strategy for most operators. But now that the telecommunications industry is undergoing the "communications and content over IP" transformation, service providers are starting to redesign their business models and to rethink the infrastructure. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Leveraging Web 2.0 and Social Media in CRM Programs by SAP America, Inc.

October 05, 2010 - (Free Research)
You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this eBook, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future. 
(EBOOK) READ ABSTRACT |

CRM and Small Business: Smaller, Faster, Better by SugarCRM Inc.

August 31, 2011 - (Free Research)
The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business. 
(WHITE PAPER) READ ABSTRACT |

eBook: Building a Business Case for Social CRM and Customer Communities by Sirius Computer Solutions

June 16, 2010 - (Free Research)
Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully. 
(EBOOK) READ ABSTRACT |

Podcast: Salesforce.com and Business Objects - How OnDemand CRM and BI Work Together by Business Objects

August 2007 - (Free Research)
In this recorded interview with salesforce.com, learn how advanced Web-based reports and dashboards created by business intelligence (BI) market leader Business Objects have increased the value of the leading on-demand customer relationship management (CRM) platform - salesforce.com. 
(PODCAST) READ ABSTRACT |

E-Book: Integrating Oracle CRM On Demand with onpremise applications: Understanding ROI and best practices by Cast Iron Systems

September 2009 - (Free Research)
This E-Book engages in some of the big concerns of Oracle CRM on Demand and SaaS CRM integration. And how this integration might affect how some IT and business professionals operate. 
(EBOOK) READ ABSTRACT |

E-Book: Taking Mobile CRM Beyond the Sales Force by Sybase, an SAP company

September 2010 - (Free Research)
Mobility was going to be "the next big thing" in CRM but didn’t pan out, with "road warriors" frustrated with user interfaces meant for a PC. But the success of smart phones has changed the game. This e-book helps enterprises understand the marketplace for devices, applications and managing it all in order to create a mobile CRM program. 
(EBOOK) READ ABSTRACT |

Taking Mobile CRM Beyond the Sales Force by SAP America, Inc.

July 2011 - (Free Research)
The success of consumer-friendly smart phones has changed the game. People are bringing their iPhones and Droids to IT asking for CRM functionality. 
(EBOOK)

Eliminate Information Silos and Drive Customer Spend by Infor

November 2012 - (Free Research)
The need for top-notch CRM tools that enhance sales strategies has never been more vital. Leveraging traditional technologies can offer impressive benefits, but savvy businesses are taking it one step further. In this transcript, learn about a technology that integrates CRM with ERP to empower sales and drive your business forward. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

E-Book: Leveraging CRM to Increase Sales Effectiveness in a Challenging Economy by SugarCRM Inc.

September 2010 - (Free Research)
This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization. 
(EBOOK) READ ABSTRACT |

eBook: Leveraging CRM to increase sales effectiveness in a challenging economy by Aplicor

April 2009 - (Free Research)
Sales departments are under increased pressure during these difficult times, as converting leads, moving sales along the pipeline and meeting sales quotas will be challenging this year. What's more, many companies will be raising quotas for their sales teams in 2009, according to recent research from the sales consultancy firm CSO Insights. 
(EBOOK) READ ABSTRACT |

HP Warranty & Claims Management for Manufacturing - Solution Overview by Hewlett-Packard Limited

September 2012 - (Free Research)
Outsourcing services from your manufacturing company means you lose control, visibility, and data accuracy. To regain control you need to extend your customer relationship management (CRM) and enterprise resource planning (ERP) systems to users not part of your company. Read this paper to learn how an application can help address these needs. 
(WHITE PAPER) READ ABSTRACT |

Tommy Bahama Improves Messaging with Infor Epiphany by Infor

December 2012 - (Free Research)
This brief case study illustrates how Tommy Bahama, a men's and women's lifestyle retailer, developed a better understanding of customers, improved cultivation of their customer data, and implemented more customer-focused outreach thanks to a CRM interaction management system. 
(CASE STUDY) READ ABSTRACT |

Video: Evolving to Social Intelligence by Hewlett-Packard Company

April 2013 - (Free Research)
This brief video offers insight into how traditional CRM and traditional intelligence prototype customers based on transactions, but leave out the important aspect of social intelligence. Find out how connecting social and enterprise intelligence will give you a more complete view of the customer. 
(VIDEO) READ ABSTRACT |

Creating Brand Advocates – Connected intelligence & Brand Advocates by Hewlett-Packard Company

April 2013 - (Free Research)
In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand. 
(VIDEO) READ ABSTRACT |

IBM WebSphere Cast Iron Cloud integration Integrate Microsoft Dynamics in days by IBM

April 2012 - (Free Research)
This brief paper outlines a solution that seamlessly synchronizes your customer relationship management (CRM) and enterprise resource planning (ERP) data to grant you timely access to the information you need to make pivotal and proper business decisions. 
(WHITE PAPER) READ ABSTRACT |

Navigating the path to satisfying online customer experience by Tealeaf

November 2011 - (Free Research)
Read this exclusive e-guide to get an executive-level, 360-degree view on which CRM approaches are best for different business scenarios -- from winning strategies for mobile users to social CRM tools to best practices for multi-channel customer experiences. 
(EGUIDE) READ ABSTRACT |

Video: Evolving to Social Intelligence by Hewlett-Packard Limited

September 2012 - (Free Research)
This brief video offers insight into how traditional CRM and traditional intelligence prototype customers based on transactions, but leave out the important aspect of social intelligence. Find out how connecting social and enterprise intelligence will give you a more complete view of the customer. 
(VIDEO) READ ABSTRACT |

Creating Brand Advocates -- Connected Intelligence & Brand Advocates. by Hewlett-Packard Limited

November 2012 - (Free Research)
In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand. 
(VIDEO) READ ABSTRACT |

Using Social Media to Deepen Your Customer Relationships by Infor

November 2010 - (Free Research)
Written for the marketing executive, this paper provides a useful framework to begin to assess how an organization can engage in social media to build deeper relationships with its customers. 
(WHITE PAPER) READ ABSTRACT |

Unified Performance Management: The Key to Successful Performance Management by IBM

April 2009 - (Free Research)
Using common performance management tools and systems efficiently is just as critical to the success of the business as using a common set of applications for accounting and human resources (ERP) and marketing and sales (CRM). Read this paper to learn more. 
(WHITE PAPER) READ ABSTRACT |

Best Buy Supports New Line of Business and World-Class Sales Force by Microsoft

August 2010 - (Free Research)
In this case study you’ll learn how Best Buy for Business considered several options, including expanding its internally developed retail application, adopting a hosted CRM solution through Salesforce.com, or implementing Microsoft Dynamics™ CRM. In the end, the solution was clear. 
(CASE STUDY) READ ABSTRACT |

Microsoft Convergence 2012 by ComputerWeekly.com

May 2012 - (Free Research)
Nucleus Research assesses Microsoft’s plans to extend and develop the Microsoft Dynamics CRM platform. 
(ANALYST REPORT) READ ABSTRACT |

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