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How to Prep for Success with Marketing Operations Management by SAS

April 25, 2014 - (Free Research)
The following white paper explores the steps companies that are considering a marketing operations management system need to take to ensure a successful implementation. Learn about the 3 big focus areas: people, processes, and technology, how to address them, and more. 
(WHITE PAPER) READ ABSTRACT |

Top 4 marketing skills for optimum success by IBM

April 08, 2014 - (Free Research)
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM

August 31, 2010 - (Free Research)
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well. 
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Oracle Analytics for CRM, Sales, Marketing, and More by Oracle Corporation

December 31, 2011 - (Free Research)
In this resource, explore the offerings from Oracle when it comes to analytics and BI for CRM, sales, marketing, customer service, contact centers, and more. Discover the capabilities and benefits of these pre-built applications, and find out how implementing them in your organization can deliver real-time insights for better business decisions. 
(WHITE PAPER) READ ABSTRACT |

Using Marketing Automation to Increase Your ROI on CRM by Marketo

June 27, 2013 - (Free Research)
Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system. 
(WHITE PAPER) READ ABSTRACT |

Pursuing Marketing Operations Excellence by SAS

May 02, 2014 - (Free Research)
The following white paper explores the current pressures facing marketers today and how my implementing a marketing operations management (MOM) system, marketers can begin to get a handle of the fluctuating market once more. Also learn about the best practices to use and much more. 
(WHITE PAPER) READ ABSTRACT |

How to Realize the Promise of Marketing Operations Management by SAS

April 28, 2014 - (Free Research)
The following white paper explores the current pressures facing marketers today and how my implementing a marketing operations management (MOM) system, marketers can begin to get a handle of the fluctuating market once more. Also learn about the best practices to use and much more. 
(WHITE PAPER) READ ABSTRACT |

E-Guide: Implementing a CRM Strategy to improve the customer experience by SAP America, Inc.

June 12, 2012 - (Free Research)
This expert e-guide highlights the need for a unified customer information hub to improve the quality, consistency and availability of customer data by detailing how one cement manufacturer implemented a successful customer experience initiative. Gain insight into the findings of a recent survey of top CRM challenges faced by today's businesses. 
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The State of Customer Analytics: Taking a Proactive Approach to Loyalty and Retention by IBM

December 31, 2012 - (Free Research)
In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative.  Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program. 
(WHITE PAPER) READ ABSTRACT |

Cloud Computing in Perspective by BMC Software, Inc.

January 26, 2010 - (Free Research)
Many CIOs recognize the power of cloud computing and are looking to implement the technology in their own IT realms. But with all the noise in the market about cloud computing, how do you know where to begin? Learn how to better improve service delivery to your business with cloud computing. 
(WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

January 2007 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
(WHITE PAPER) READ ABSTRACT |

Advancing Your Digital Marketing Strategy with Webtrends Analytics by WebTrends (E-mail this company)

April 2013 - (Free Research)
In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics. 
(WHITE PAPER) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc

August 2008 - (Free Research)
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program. 
(WHITE PAPER) READ ABSTRACT |

Enterprise Cloud Computing: Transforming IT by Platform Computing Corporation

July 2009 - (Free Research)
This white paper examines the evolution of private clouds and discusses how many organizations that have implemented grid or virtual machines are moving towards private clouds. It also describes how organizations can successfully implement this new IT delivery model using a phased approach that starts with cloud management software. 
(WHITE PAPER) READ ABSTRACT |

eBook: Building a Business Case for Social CRM and Customer Communities by Sirius Computer Solutions

June 2010 - (Free Research)
Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully. 
(EBOOK) READ ABSTRACT |

Developing a strategy for and implementing real time BI and analytics by Birst

March 2012 - (Free Research)
Read this expert E-Guide and learn how to gain a stronger understanding of your customers and business as well as how to excel in today’s competitive market with real-time business intelligence (BI). 
(EGUIDE) READ ABSTRACT |

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc.

September 2010 - (Free Research)
This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software. 
(WHITE PAPER) READ ABSTRACT |

Webinar: Addressing ‘The Unlucky Seven’ - Security and Compliance Issues that Matter Most to the Mid-Market by ArcSight, an HP Company

March 2011 - (Free Research)
This webinar will go through the most critical challenges faced by mid-market companies, and illustrate how collecting and analyzing event data across the enterprise can address those challenges in the context of budget and staff constraints. 
(WEBCAST) READ ABSTRACT |

NIBCO, INC: Integrating Inbound Sales Order Automation by Esker Inc.

July 2009 - (Free Research)
In this case study NIBCO, INC. implemented an SAP solution for comprehensive customer relationship management (CRM). Read this case study to learn how NIBCO, INC chose and implemented Esker DeliveryWare as their SAP Solution and the benefits they reaped from Esker DeliveryWare. 
(CASE STUDY) READ ABSTRACT |

Meeting the Market's needs with your Managed Services by N-able Technologies

May 2013 - (Free Research)
This case study shows how one office technology company implemented an automated remote monitoring and management (RMM) solution to increase profits and customer value, and discusses benefits as well as pitfalls to avoid. 
(WHITE PAPER) READ ABSTRACT |

IBM business analytics: One solution that covers the entire analysis spectrum by IBM

November 2013 - (Free Research)
The following webcast outlines the importance of having a single seamless solution for an enterprise's business intelligence needs. Discover as way to successfully implement this kind of technology and learn how it can benefit you and your organization. 
(WEBCAST) READ ABSTRACT |

Predictive Analytics for Sales and Marketing by Information Builders

September 2012 - (Free Research)
Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies. 
(WHITE PAPER) READ ABSTRACT |

ESG Market Report: The EVAS Market - The Evolution of NAC by ForeScout Technologies, Inc.

July 2013 - (Free Research)
For many businesses, network access control is essential for their network security since the days of Ethernet and IP. This guide outlines the history of network access control and how you can implement more effective policies to secure your network. 
(WHITE PAPER) READ ABSTRACT |

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform by EMC Corporation

September 2008 - (Free Research)
In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands. 
(WHITE PAPER) READ ABSTRACT |

Email Marketing Goes Social by Silverpop Systems Inc.

November 2008 - (Free Research)
Read this paper to get tips about how to best implement a successful social email marketing campaign. 
(WHITE PAPER) READ ABSTRACT |

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