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The State of Customer Analytics: Taking a Proactive Approach to Loyalty and Retention by IBM
December 31, 2012 - (Free Research)
In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative. Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program.
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SM Marketing case study by SAS Institute Inc.
March 27, 2013 - (Free Research)
This case study details how one organization, by implementing the right high-performance analytics and data visualization platform, was able to gain deep insight into customer data – allowing them to boost merchandizing, improve store operations, promote customer loyalty, and more.
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Cloud Computing in Perspective by BMC Software, Inc.
January 26, 2010 - (Free Research)
Many CIOs recognize the power of cloud computing and are looking to implement the technology in their own IT realms. But with all the noise in the market about cloud computing, how do you know where to begin? Learn how to better improve service delivery to your business with cloud computing.
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E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM
August 31, 2010 - (Free Research)
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well.
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E-Guide: Implementing a CRM Strategy to improve the customer experience by SAP America, Inc.
June 12, 2012 - (Free Research)
This expert e-guide highlights the need for a unified customer information hub to improve the quality, consistency and availability of customer data by detailing how one cement manufacturer implemented a successful customer experience initiative. Gain insight into the findings of a recent survey of top CRM challenges faced by today's businesses.
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Enterprise Cloud Computing: Transforming IT by Platform Computing Corporation
July 01, 2009 - (Free Research)
This white paper examines the evolution of private clouds and discusses how many organizations that have implemented grid or virtual machines are moving towards private clouds. It also describes how organizations can successfully implement this new IT delivery model using a phased approach that starts with cloud management software.
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eBook: Building a Business Case for Social CRM and Customer Communities by Sirius Computer Solutions
June 16, 2010 - (Free Research)
Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.
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From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc
August 2008 - (Free Research)
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
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Industrializing Agile Software Delivery with ALM 2.0+ by CollabNet
January 2012 - (Free Research)
In this webcast learn how IT departments have increased developer productivity, saved millions, and realized governance by implementing DevOps. ALM 2.0+ fosters integration with operations and accepts tool and platform heterogeneity, helping FT1000 customers worldwide transitioning to DevOps.
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Advancing Your Digital Marketing Strategy with Webtrends Analytics by WebTrends
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April 2013 - (Free Research)
In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
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Predictive Analytics for Sales and Marketing by Information Builders
September 2012 - (Free Research)
Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies.
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Computer Weekly – 2 April 2013: The benefits of context-aware security by ComputerWeekly.com
April 2013 - (Free Research)
In this week's Computer Weekly, we look at context-aware security – a next generation technology that promises to improve corporate information security. As banks implement more short-term fixes to cope with new regulations, we assess the IT implications. And we examine the benefits of executive coaching for CIOs. Read the issue now.
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Case Study: Meka Pro harnesses analytics to improve profitability of manufacturing projects by IBM
January 2013 - (Free Research)
You operate in a global market and in order to be successful you need to customize your business strategy for different markets. Analytics tools can help you obtain the intelligence you need to tailor your approach to specific markets and audiences. Read on to learn how a manufacturing company used analytics to increase profitability by 10%.
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Email Marketing Goes Social by Silverpop Systems Inc.
November 2008 - (Free Research)
Read this paper to get tips about how to best implement a successful social email marketing campaign.
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E-Guide: Agile Development Process by IBM
March 2011 - (Free Research)
This e-guide examines organizational and team challenges of implementing the agile process. This e-guide also will detail how to scale agile software development to large organizations by scaling agile practices and agile work; how to transition small and large development teams to Scrum; and more.
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Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value by SAP America, Inc.
September 2010 - (Free Research)
This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM.
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Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team by SAP America, Inc.
September 2010 - (Free Research)
After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well.
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Enhancing the Customer Experience with Loyalty Management by SAP America, Inc.
April 2009 - (Free Research)
By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.
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NIBCO, INC: Integrating Inbound Sales Order Automation by Esker Inc.
July 2009 - (Free Research)
In this case study NIBCO, INC. implemented an SAP solution for comprehensive customer relationship management (CRM). Read this case study to learn how NIBCO, INC chose and implemented Esker DeliveryWare as their SAP Solution and the benefits they reaped from Esker DeliveryWare.
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