The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process 

In this case study you’ll learn how Sin Chew Daily, the most widely-read Chinese-language daily'newspaper in Malaysia, bolstered their perimeter defense by implementing Panda GateDefender software. 

Enterprises can realize value from their UC programs by following some basic practices, such as allowing for sufficient up-front planning, finding the right champion, and establishing cross-functional teams to manage program implementation. This article provides basic guidelines for implementing a successful UC program. Read on to learn more. 

Read this case study to learn how BT selected Blue Coat ProxySG for its flexibility in combining user and application visibility, with extremely granular levels of security and control, to enforce rules that allowed undisruptive use of recreational applications and safe access to sites previously considered off-limits, such as MySpace. 

This paper examines arguments for and against security awareness training and education, approaches to integrating social approaches to security, and user-friendly approaches to teaching computer hygiene to mixed audiences. 

This paper will identify the challenges mobile operators face in the current environment; outline the steps they can take to evolve the backhaul network to support greater capacity at lower cost; and examine the role of a trusted partner in helping implement a mobile backhaul solution that meets their specific business imperatives. 

This paper examines issues that are driving industry interest in services access and onboarding; factors that impact successful implementation; key business model considerations and how they impact the business, technical, operational, and partnership dimensions; and steps that Network Operators can take to ensure they maximize benifits. 

AVG Internet Security Business Edition is faster, smarter security that won’t slow businesses down. AVG Internet Security merges ground-breaking online threat prevention techniques with enhanced anti-virus and firewall technologies to deliver proactive protection that’s second to none. Download a trial version and use it free for the next 30 days. 

The requirements for Web security, email security, and data loss prevention have changed. Read on to learn where and why traditional approaches fail; how accuracy and context drive effective information-focused security; and what to do to protect essential information and say yes to business processes that take advantage of Web 2.0. 

The growth of the internet brought about massively scalable distributed systems which have proved advantageous not only for governments, businesses and end-users, but also for criminals. In this webcast, review past, present, and future considerations regarding cybercrime, and discover next-generation methods of combating weaponized software. 

Only rock-solid planning will get you to next-generation network and services convergence, and this Telecom Insights guide walks you through the trends affecting the telecom services business and lays out a path to getting there.