<p>This e-guide features editorial articles with insight from IT industry consultants and technology professionals on the importance of data quality as well as advice for ensuring a successful program.</p> 

Databases hold a wealth of important information but without proper upkeep it is worthless. Read this white paper to learn how easy it is to prevent huge database errors with data cleansing processes. 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

<p>This paper explains how modeling information architecture (IA) can help reduce the costs associated with data management. Read this now and learn about the benefits of implementing IA and how Sybase's option offers modeling support for database design and enterprise architecture.</p> <p> </p> 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies. 

<p>When mainframes are not properly integrated with the rest of your data center infrastructure, the costs and complexity of managing them increases substantially. This webcast outlines the key phases of a mainframe rationalization approach and provides detailed guidance to help you effectively leverage it.</p> 

Attend this webinar to learn about Forrester's Total Economic Impact (TEI) framework and how you can use it to identify high-ROI data integration solutions for your own organization. An overview of Forrester’s DMExpress analysis, with financial results and customer interview highlights, will also be presented. 

This paper explains how ProStrategy Colman, an IBM Business Partner, helped BMR become the first company in Europe to implement IBM Cognos Express – an all-in-one business intelligence and planning solution designed for mid-sized companies. Continue reading to learn how BMR toned up its sales performance with advanced analytics. 

This document is designed to help firms understand their data conversion options. It outlines what data is critical and must be converted for compliance purposes and business continuity, what data is not critical, the relationship between data conversion and reporting, and what to look for in a new technology provider relative to data conversion. 

This case study details how a master data plan allowed DB Schenkey employees to reliably access data from a single, authorised source. 

This paper seeks to get to the bottom of gaps in CRM initiatives, identifying specific changes that have occurred in the process, areas where it is falling short and other tidbits to consider as your strategies move forward. Read this and gain insight into the results of a survey conducted amongst 160 firms with annual revenues of $250 million. 

This white paper focuses on best practices for implementing an enterprise Active Directory infrastructure using virtualization technology. We will discuss how to perform a full migration of your physical AD infrastructure to a virtualized environment.