This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This paper is the second in a two-part series exploring the innovation barrier – the point at which testing can no longer keep pace with development in the equipment manufacturing industry. It examines the innovation barrier’s symptoms – from slowdowns in development to mounting quality issues – and the potential impact on equipment manufacturers. 

In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

Avoiding unscheduled downtime and equipment failure while trying to maintain quality standards is paramount. Producing high-quality goods and optimizing resources is the ultimate goal of any manufacturing organization. Predictive maintenance, fueled by predictive analytics, helps minimize downtime and saves money. Read this paper to learn more. 

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

<p>Read this white paper to learn how to quit paper and effectively automate your sales order management process. Find tips for selecting a system that best meets your business needs and learn how to eliminate non-value-added tasks and human errors that drive up costs and customer dissatisfaction.</p> 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

<p>Read this white paper to understand the principles of sales order processing (SOP) software automation and important questions to ask during your selection process to choose the most appropriate vendor.</p> 

When implementing a VDI infrastructure, important storage issues need to be addressed, and there can even be hidden dangers. Check out this comprehensive white paper to make sure your organization is prepared for the challenges and pitfalls that VDI deployments inevitably bring. 

Check out this white paper from expert George Crump to learn the differences between VMware and Hyper-V, and what the future might hold for both of these technologies as virtualiziation in the data center continues to flourish.