White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

The struggles disaster recovery (DR) may soon be in your rearview mirror, thanks to the power of virtualization. In the April 2011 cover story of Storage magazine, Lauren Whitehouse highlights the benefits of using virtualization for DR and provides tips for how to integrate these technologies into your own strategy. 

The key to achieving cost-effective savings in the supply chain is to exchange information accurately and quickly in real-time. 

Retail, like virtually all other industries, is awash with stories about the emergence of cloud computing. Much hasbeen written about the ability to remove cost or to greatly speed up implementations. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Voice over Internet Protocol is the future of enterprise telecommunications. Find out if VoIP is the right choice for your company right now. Discover the benefits VoIP has to offer and how to overcome potential pitfalls during deployment. 

KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead. 

In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. 

Automated tiered storage and continuous snapshot technologies bring storage efficiency and performance to a new level. Listen to this podcast to learn how combining the two features optimizes data placement and hear best practices for configuring tiering profiles and snapshot schedules for long-term results. 

As VoIP usage becomes widespread, enterprise users will become subject to many of the same security risks that have affected data networks. This report highlights some of the potential security problems associated with VoIP and address what measures can be taken to secure enterprise VoIP deployments. 

This is a podcast of the overview and key findings from the final study in the Connecting Through Content series. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process