In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 

In this week’s Computer Weekly, we look at the IT challenges facing retailers, as consumers turn increasingly to web and mobile shopping channels. Oracle president Mark Hurd talks about how the supplier intends to simplify IT infrastructures. And new government CIO Andy Nelson discusses how he plans to transform Whitehall IT. Read the issue now. 

This week’s Computer Weekly examines research that suggests CEOs want to invest in IT more than ever, but still see CIOs as technical experts and not business people. We review SQL Server 2012 and ask if Microsoft's database software is catching its competitors as well as concluding our Buyer's Guide to data security. 

Automated tiered storage and continuous snapshot technologies bring storage efficiency and performance to a new level. Watch now to see how combining the two features optimizes data placement and hear best practices for configuring tiering profiles and snapshot schedules for long-term results. 

Data integration is changing, no longer relying solely on manual SQL scripts or stored procedures. Read this expert e-brief and learn how automation, real-time complex event processing, data virtualization and more are altering the process forever. 

<p>Exercising Java code is a painstaking yet critical process for developers. This white paper explains how you can free up time by implementing a testing tool designed to detect coding errors as you write Java classes, and even after they have been reviewed.</p> 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

In this week’s Computer Weekly, we talk to the British Library about the enormous storage challenges of digitising its printed archive; we examine the state of the UK IT jobs market and the skills that are most in demand by employers; and we look at case studies of the best virtualisation projects. Download the new issue now. 

Gartner analysts, William Clark, David W Cearley and Avivah Litan, explain how business can exploit context-aware computing and social media. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

Retail, like virtually all other industries, is awash with stories about the emergence of cloud computing. Much hasbeen written about the ability to remove cost or to greatly speed up implementations. 

The more you know about built-in functionality in the .NET framework and ASP.NET, the less code you have to write, which ultimately makes your applications more maintainable. This white paper outlines several different tips to enhance developer productivity and reduce the amount of code that needs to be written in many cases.