White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

This seven-page Buyer’s Guide to Cloud Computing by Computer Weekly journalists details the kinds of cloud offering that CIOs and senior IT professionals will need to take into account as they plan future outsourcing, hosting and application strategies. 

This white paper introduces MED-V (Microsoft Enterprise Desktop Virtualization), Microsoft’s enterprise-oriented tool for delivering legacy applications in virtual machines running on clients across your business network. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Service-oriented architecture (SOA) enables different programs, applications, and tools to interact via self-contained services that do not depend on the context or state of the other service. This white paper provides insight into the top-four worst practices for SOA integration, and how to avoid and/or overcome these worst practices. 

The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

The CRM buying process can be reduced to a set of 10 steps that will help you pare down the field of potential solutions to a few vendors who are the best fit. This guide will allow you to move through 10 sets of steps. 

In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 

Automated tiered storage and continuous snapshot technologies bring storage efficiency and performance to a new level. Watch now to see how combining the two features optimizes data placement and hear best practices for configuring tiering profiles and snapshot schedules for long-term results. 

Nearly 95 percent of organisations buy, provide or both buy and provide outsourced services and functions, in which they face inherent risks created by new and unforeseen challenges. 

Midmarket organizations considering physical server upgrades must evaluate their environments, sift through offerings and integrate the servers with existing tools. This e-book will guide you through these complex efforts by covering three components: determining needs and requirements, understanding your options, and putting it all together. 

The more you know about built-in functionality in the .NET framework and ASP.NET, the less code you have to write, which ultimately makes your applications more maintainable. This white paper outlines several different tips to enhance developer productivity and reduce the amount of code that needs to be written in many cases. 

Access 7 critical questions you must ask before purchasing a VM protection product.