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How to Market and Sell Services with Webinars by Citrix Online

November 10, 2009 - (Free Research)
This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget. 
(WEBCAST) READ ABSTRACT |

How to Market and Sell Services with Webinars by Citrix Online

June 01, 2009 - (Free Research)
This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget. 
(WHITE PAPER) READ ABSTRACT |

Load Testing 2.0 - The Next Generation of Load Testing for the Web 2.0 World by Gomez

July 09, 2009 - (Free Research)
Read this paper to learn why Load Testing 2.0 solutions are needed and who benefits. Learn best practices to get business value out of advanced load testing features, the limits of load testing 1.0 solutions, how today's approach complements existing 1.0 solutions, and what factors are important for selecting successful Load Testing 2.0 solutions. 
(WHITE PAPER) READ ABSTRACT |

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division

September 11, 2009 - (Free Research)
This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. 
(WEBCAST) READ ABSTRACT |

Increase Your Returns Using Event-Based Marketing by Infor CRM

July 22, 2009 - (Free Research)
Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite. 
(WHITE PAPER) READ ABSTRACT |

Cross-Channel Campaign Management - Next Generation Multichannel Marketing by Infor CRM

March 02, 2009 - (Free Research)
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts. 
(ANALYST BRIEF) READ ABSTRACT |

Clearing the Way for Faster, Smarter Decisions: Instant, Accurate Information Drives Competitive Edge by SAP AG

December 17, 2007 - (Free Research)
This paper examines how you can gain reliable, accessible information from efficient, integrated IT systems – and use that information to make faster, smarter decisions. In turn, the right decisions will lead to better operations and a stronger competitive position. 
(WHITE PAPER) READ ABSTRACT |

Brand Management - Leveraging the Power of Integrated Marketing by SAP AG

February 01, 2008 - (Free Research)
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. 
(WHITE PAPER) READ ABSTRACT |

Taking Control of Your Business: Growing Profitably in the Professional Services Market by SAP AG

January 01, 2006 - (Free Research)
This paper details how professional services firms can grow and thrive in a difficult market by enhancing project visibility, maximizing resource utilization, improving operational efficiency, and successfully acquiring more customers. 
(WHITE PAPER) READ ABSTRACT |

Data Quality: A Survival Guide For Marketing by SAP AG

June 02, 2009 - (Free Research)
Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. 
(WHITE PAPER) READ ABSTRACT |

Best Practices of the Best-Run Sales Organizations by SAP AG

June 01, 2009 - (Free Research)
Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle. 
(WHITE PAPER) READ ABSTRACT |

Responding Quickly to Changing Markets: Anticipate, Adapt, Excel by SAP AG

January 23, 2009 - (Free Research)
This paper examines how to tap into the potential of your nimbler organization by instituting efficient operations. Learn how to predict and respond quickly to changing market trends and customer demands. 
(WHITE PAPER) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2 by SAP AG

August 01, 2007 - (Free Research)
Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands. 
(WHITE PAPER) READ ABSTRACT |

Retail Today: Understand Customers, Anticipate Needs, and Inspire Loyalty by SAP AG

December 01, 2007 - (Free Research)
Read how the software and tools SAP provides can help retailers succeed today by understanding their customers, anticipating their needs, and inspiring their loyalty as long-term customers by meeting those needs as they arise. 
(WHITE PAPER) READ ABSTRACT |

Be Prepared! Leverage SAP PLM to Navigate Through Uncertain Times by SAP America Inc

July 22, 2009 - (Free Research)
This webcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient. 
(WEBCAST) READ ABSTRACT |

Boost ROI with Faster, Easier, VISUAL Analytics by SPSS Inc. Worldwide Headquarters

February 24, 2009 - (Free Research)
Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul> 
(WEBCAST) READ ABSTRACT |

How to Sell Network Security to the Healthcare Industry by WatchGuard Technologies, Inc.

July 01, 2009 - (Free Research)
Use this white paper to enhance your knowledge of healthcare IT spending decisions and how to successfully engage the healthcare market with the right technology services and solutions. With a heightened awareness of industry trends, challenges, players, and needs, you will be better equipped to sell to healthcare providers. 
(WHITE PAPER) READ ABSTRACT |

SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses by SPSS Inc. Worldwide Headquarters

February 12, 2009 - (Free Research)
Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data. 
(WEBCAST) READ ABSTRACT |

Turning Results into Rewards: Survey Analysis and Reporting by SPSS Inc. Worldwide Headquarters

February 26, 2009 - (Free Research)
Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference. 
(WEBCAST) READ ABSTRACT |

How to Sell Network Security to the Retail Industry by WatchGuard Technologies, Inc.

June 01, 2009 - (Free Research)
This white paper discusses the nature of the retail marketplace moving forward and identifies the drivers behind retailers’ interest in data, network, and transaction security. Learn who the key decision makers in retail really are and find out how they play different roles depending on their size. 
(WHITE PAPER) READ ABSTRACT |

Addressing "The Unlucky Seven" - Security and Compliance Issues That Matter Most to the Mid-Market Organization by ArcSight, Inc.

May 19, 2009 - (Free Research)
This webinar will go through the most critical challenges faced by mid-market companies, and illustrate how collecting and analyzing event data across the enterprise can address those challenges in the context of budget and staff constraints. 
(WEBCAST) READ ABSTRACT |

Podcast: Microsoft Hyper-V vs. Market Leaders by Dell and Microsoft

March 20, 2009 - (Free Research)
In this podcast, senior enterprise IT architect Nelson Ruest breaks down VMware ESX Server, Citrix XenServer and Hyper-V, providing details on what each product has to offer. 
(PODCAST) READ ABSTRACT |

Microsoft Hyper-V vs. Market Leaders by Dell and Microsoft

March 20, 2009 - (Free Research)
In this videocast, senior enterprise IT architect Nelson Ruest breaks down VMware ESX Server, Citrix XenServer and Hyper-V, providing details on what each product has to offer. 
(VIDEO) READ ABSTRACT |

Maximize Business Results Online: How Web Content Management Technology is Transforming Digital Marketing by SDL Tridion

March 02, 2009 - (Free Research)
This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience. 
(ANALYST REPORT) READ ABSTRACT |

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online

December 01, 2008 - (Free Research)
Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more. 
(WHITE PAPER) READ ABSTRACT |

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