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E-Guide: Managed Services FAQ by Pillar Data Systems March 07, 2011 - (Free Research) In this FAQ guide Erick Simpson, managed services expert, vice president and CIO of Intelligent Enterprise and MSP University, examines what should be included in a managed services agreement, popular pricing models for managed services providers, how to market managed services, and more.  (EGUIDE) READ ABSTRACT |

Introduction to Complex Event Processing (CEP) in Capital Markets by SuccessFactors June 15, 2011 - (Free Research) View this webcast to learn how Sybase Aleri Streaming Platform provides a rapid application development framework for building high performance, low latency, enterprise class, real-time event processing solutions for Capital Markets.  (WEBCAST) READ ABSTRACT |

Transform Consumer Relationships by Hewlett-Packard Company January 31, 2013 - (Free Research) In this white paper, explore how to understand consumer behavior and predict future actions through the right analytical strategies and tools. Discover how to leverage multi-channel communication with customers to improve customer experience, drive loyalty, and improve revenue.  (WHITE PAPER) READ ABSTRACT |

The One-to-One Future: Are We There Yet? by Infor CRM December 05, 2008 - (Free Research) The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future.  (WHITE PAPER) READ ABSTRACT |

ERP for Oil & Gas Industry Suppliers by IFS June 07, 2013 - (Free Research) This podcast reveals how enterprise resource planning (ERP) and other enterprise technology can help companies serving the oil and gas industry cope with today's challenging and volatile market.  (PODCAST) READ ABSTRACT |

How to tap into the full potential of every email interaction by Infor June 06, 2013 - (Free Research) If your organization relies on email marketing, you're always looking for ways to increase click-through and response rates. Unfortunately, it's not so easy when customers are inundated with spam emails and irrelevant messages. Check out this informative resource for four major FAQs on how to optimize your email marketing campaign.  (WHITE PAPER) READ ABSTRACT |

The Gartner Magic Quadrant for Data Warehouse Database Management Systems by IBM January 31, 2013 - (Free Research) This Gartner Magic Quadrant takes an objective, in- depth look at the market for database management systems (DBMSs) used as platforms for data warehouses. Inside, identify vendor strengths and weaknesses as well as which offerings are ahead of the curve.  (ANALYST REPORT) READ ABSTRACT |

IT Connects Customers to Brands by Cisco Systems, Inc. August 16, 2010 - (Free Research) Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property. As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences.  (VIDEO)

IBV Study: Capitalizing on the Power of the Smarter Consumer by IBM February 28, 2011 - (Free Research) Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.  (WHITE PAPER) READ ABSTRACT |

How to Answer the CFO-Building the Processes to Manage the Financial Implications of the Channel Programs by SAP AG September 18, 2008 - (Free Research) This paper focuses primarily on one type of popular channel incentive: Channel Marketing Funds. These range from Marketing Development Funds to co-operative funds, depending on the organization and the type of channel partners used.  (WHITE PAPER) READ ABSTRACT |

Webinar: Addressing ‘The Unlucky Seven’ - Security and Compliance Issues that Matter Most to the Mid-Market by ArcSight, an HP Company March 04, 2011 - (Free Research) This webinar will go through the most critical challenges faced by mid-market companies, and illustrate how collecting and analyzing event data across the enterprise can address those challenges in the context of budget and staff constraints.  (WEBCAST) READ ABSTRACT |

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.  (WEBCAST) READ ABSTRACT |

DataFlux Positioned in Leaders Quadrant of the 2010 Magic Quadrant for Data Quality Tools by DataFlux Corporation July 2010 - (Free Research) DataFlux was recently positioned by Gartner, Inc. in the Leaders Quadrant of its 2010 “Magic Quadrant for Data Quality Tools” report. Gartner’s Magic Quadrants evaluate vendors within a particular technology market based on their completeness of vision and ability to execute. Use this Magic Quadrant to understand the data quality tools market.  (ANALYST REPORT) READ ABSTRACT |

Grow Your Business with Microsoft Dynamics CRM by Microsoft September 2009 - (Free Research) View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.  (WEBCAST) READ ABSTRACT |

The Great Software Mind Meld: How “The Cloud” Is Helping Vendors Peer Inside the Heads of Prospective Buyers by Runaware June 2011 - (Free Research) The difference between intriguing software and best-selling software is customer insight from feedback. Read this white paper to learn about a cloud-based analytics solution that for the first time allows software vendors to cull actionable intelligence from reliable, untainted customer feedback.  (WHITE PAPER) READ ABSTRACT |

Sybase® Market Liquidity Analysis by Sybase, an SAP company May 2011 - (Free Research) A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.  (WHITE PAPER) READ ABSTRACT |

Using Social Media to Deepen Your Customer Relationships by Infor November 2010 - (Free Research) Written for the marketing executive, this paper provides a useful framework to begin to assess how an organization can engage in social media to build deeper relationships with its customers.  (WHITE PAPER) READ ABSTRACT |

MSP’s Single Most Important Marketing Message by GFI Software December 2010 - (Free Research) In this article Chris Martin discusses the importance of marketing yourself to your clients and how you should do it.  (WHITE PAPER) READ ABSTRACT |

The Path to IFRS Conversion: Considerations for the banking and capital markets industry by Deloitte September 2009 - (Free Research) As acceptance of IFRS in the United States becomes imminent, more banks and capital markets institutions are asking key questions: How does IFRS affect my institution? What events would influence my institution's pace of IFRS adoption? What obstacles might we need to consider? Read this paper to learn the answers to these questions and more.  (WHITE PAPER) READ ABSTRACT |

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing by Portrait Software September 2008 - (Free Research) This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.  (WHITE PAPER) READ ABSTRACT |

Web 2.0 in Action! How SAP Is Leveraging Web 2.0 in CRM to Improve Customer Experience by SAP America, Inc. June 2008 - (Free Research) This paper discusses how SAP leverages Web 2.0 in CRM to improve customer experience. It examines SAP’s approach to Web 2.0, and how SAP has incorporated the Web 2.0 technological principles within SAP CRM.  (WHITE PAPER) READ ABSTRACT |

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc. September 2010 - (Free Research) This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.  (WHITE PAPER) READ ABSTRACT |

Sales Prospector Demo by Oracle Corporation October 2008 - (Free Research) View this three-minute demo to learn how Oracle's Social CRM application, Sales Prospector, helps increase a salesperson's effectiveness by providing relevant information about existing and potential customers.  (DEMO) READ ABSTRACT |

Introduction to Microsoft Dynamics CRM Online by Microsoft September 2009 - (Free Research) This webcast, with an introduction from Steve Ballmer, Microsoft CEO, examines the importance of CRM software has on a company’s bottom line.  (WEBCAST) READ ABSTRACT |

Social Intelligence Approaches to Support Four Core Customer Scenarios by Hewlett-Packard Limited June 2012 - (Free Research) This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence.  (WHITE PAPER) READ ABSTRACT |

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