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E-Guide: Managed Services FAQ by Pillar Data Systems

March 07, 2011 - (Free Research)
In this FAQ guide Erick Simpson, managed services expert, vice president and CIO of Intelligent Enterprise and MSP University, examines what should be included in a managed services agreement, popular pricing models for managed services providers, how to market managed services, and more. 
(EGUIDE) READ ABSTRACT |

Why Bringing Social to your Marketing Team is a Non-Negotiable by Jive Software

July 11, 2013 - (Free Research)
Access this valuable resource to learn how improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs. 
(WHITE PAPER) READ ABSTRACT |

CMO Guide: How to Evaluate Marketing Technology by IBM

April 08, 2014 - (Free Research)
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. 
(WHITE PAPER) READ ABSTRACT |

Analytics To Optimize Marketing Performance – Tools Can Help Marketers Make Better Decisions by IBM

February 07, 2014 - (Free Research)
Access the following white paper to uncover the importance of marketing analytics in today's data-driven society. Discover how to enable better action on analytics, optimize marketing techniques, and much more. 
(WHITE PAPER) READ ABSTRACT |

IBM Social Analytics: The science behind social media marketing by IBM

December 31, 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed. 
(WHITE PAPER) READ ABSTRACT |

Turn the social data flood into solid marketing decisions by IBM

October 30, 2013 - (Free Research)
The following webcast details how to transform the flood of social media data into actionable intelligence. 
(WEBCAST) READ ABSTRACT |

Social Intelligence Approaches to Support Four Core Customer Scenarios by Hewlett-Packard Company

April 03, 2013 - (Free Research)
This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence. 
(WHITE PAPER) READ ABSTRACT |

Choose a Branding Agency: 5 Social Media Questions You Need to Ask by Oracle Corporation

November 13, 2013 - (Free Research)
The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand. 
(WHITE PAPER) READ ABSTRACT |

Social Marketing: Better with the Cloud by Oracle Corporation

November 05, 2013 - (Free Research)
The following white paper discusses how an integration of social media and social relationship management can virtually boost your brand across all facets of social media. 
(WHITE PAPER) READ ABSTRACT |

How marketing is taking charge leading the customer experience: Insights from the IBM State of Marketing 2013 survey by IBM

August 31, 2013 - (Free Research)
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance. 
(WHITE PAPER) READ ABSTRACT |

Making Sense of the Chaos: Measuring The Influence of Social Media by IBM

June 30, 2013 - (Free Research)
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. 
(WHITE PAPER) READ ABSTRACT |

Personalized Marketing and Web Analytics by IBM

February 28, 2013 - (Free Research)
In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline. 
(WHITE PAPER) READ ABSTRACT |

Marketing: Connecting with the Chief Executive Customer by IBM

February 28, 2014 - (Free Research)
In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world. 
(WHITE PAPER) READ ABSTRACT |

Success Factors of a Best-Run Marketing Organisation - How Does Your Team Stack Up? by SAP AG

December 01, 2007 - (Free Research)
How are leading marketing organisations getting the job done? Walk through their best practices, and you'll see what role software solutions - and customers - can play in helping marketing teams demonstrate favorable business outcomes. 
(JOURNAL ARTICLE) READ ABSTRACT |

Leading Interactive Games Designer Accelerates Business Intelligence Program by Cisco Systems, Inc.

January 20, 2012 - (Free Research)
In this white paper, Rajesh K. Gupta, Electronic Arts' senior manager of applications for business intelligence (BI) and data services, explains how EA avoids many costly problems due to timely data access. Read this now to gain insight into how EA deployed job scheduling software and what benefits it reaped by doing so. 
(WHITE PAPER) READ ABSTRACT |

Social, Mobile, and Analytics to Push CRM Through 2015 by IBM

March 24, 2014 - (Free Research)
In this e-guide, get advice from experts including Gartner research vice president Gene Alvarez, on how businesses can prepare for the evolving CRM market and address changing customer experience needs. Don't get left behind by relying on legacy processes and technology -- find out how to get ahead of the pack by reading now. 
(EGUIDE) READ ABSTRACT |

Mobile: The New Marketing Frontier by IBM

March 03, 2014 - (Free Research)
Access the following white paper to uncover the key focus areas for mobile marketing success. Discover how to leverage mobile technology and how to make sure that you are delivering the digital presence needed in today's market. 
(WHITE PAPER) READ ABSTRACT |

Predictive Analytics for Sales and Marketing by Information Builders

September 21, 2012 - (Free Research)
Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies. 
(WHITE PAPER) READ ABSTRACT |

Big Data Analytics and The New Era of Data Warehousing by Information Builders

December 05, 2011 - (Free Research)
This paper discusses how customer demands have prompted recent changes in the data warehouse market, and how those changes are opening the door for a new breed of vendors beyond those who previously dominated the industry with stack offerings. 
(WHITE PAPER) READ ABSTRACT |

Laying the Technology Foundation for Measuring Marketing Performance and Calculating ROI by IBM

December 31, 2013 - (Free Research)
CIOs are failing to partner with marketing that is effective in measuring marketing performance and calculating return on marketing investment (ROMI). In this informative resource, find recommendations for these key challenges and discover how CIOs and IT can do their parts to increase ROI. 
(WHITE PAPER) READ ABSTRACT |

Magic Quadrant for Marketing Resource Management by IBM

February 04, 2013 - (Free Research)
Marketing resource management (MRM) can help you orchestrate and optimize internal and external marketing resources. In this Gartner Magic Quadrant report, see how top vendors in the MRM space such as SAP, IBM, Teradata, and more stack up against five top essentials of MRM. 
(ANALYST REPORT) READ ABSTRACT |

Virgin Atlantic Customer Case Study by IBM

March 31, 2013 - (Free Research)
In this white paper, find out how Virgin Atlantic increased its online booking by seven percent via deep insights into customer usage patterns using market-leading analytics software. Inside, learn how you, too, can grow your market share by increasing sales through its e-commerce. 
(WHITE PAPER) READ ABSTRACT |

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes by SAS

May 05, 2010 - (Free Research)
This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process. 
(WHITE PAPER) READ ABSTRACT |

Tips from the Trade - Competing on Web Analytics by SAS

May 05, 2010 - (Free Research)
How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics. 
(WHITE PAPER) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company)

February 07, 2007 - (Free Research)
View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 
(ANALYST REPORT) READ ABSTRACT |

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