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E-Guide: Managed Services FAQ by Pillar Data Systems

March 07, 2011 - (Free Research)
In this FAQ guide Erick Simpson, managed services expert, vice president and CIO of Intelligent Enterprise and MSP University, examines what should be included in a managed services agreement, popular pricing models for managed services providers, how to market managed services, and more. 
(EGUIDE) READ ABSTRACT |

Success Factors of a Best-Run Marketing Organisation - How Does Your Team Stack Up? by SAP AG

December 01, 2007 - (Free Research)
How are leading marketing organisations getting the job done? Walk through their best practices, and you'll see what role software solutions - and customers - can play in helping marketing teams demonstrate favorable business outcomes. 
(JOURNAL ARTICLE) READ ABSTRACT |

Accelerating Digital Marketing by ComputerWeekly.com

May 30, 2014 - (Free Research)
This study from CEB debunks the myths over the relationship between CIOs and CMOs and shows how CIOs can play a critical role in accelerating digital marketing. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Analytics To Optimize Marketing Performance – Tools Can Help Marketers Make Better Decisions by IBM

February 07, 2014 - (Free Research)
Access the following white paper to uncover the importance of marketing analytics in today's data-driven society. Discover how to enable better action on analytics, optimize marketing techniques, and much more. 
(WHITE PAPER) READ ABSTRACT |

IBM Social Analytics: The science behind social media marketing by IBM

December 31, 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed. 
(WHITE PAPER) READ ABSTRACT |

Turn the social data flood into solid marketing decisions by IBM

October 30, 2013 - (Free Research)
The following webcast details how to transform the flood of social media data into actionable intelligence. 
(WEBCAST) READ ABSTRACT |

How to Justify Your Marketing Resource Management Investment by SAS

April 25, 2014 - (Free Research)
The following white paper explores the current business need for marketing operations management (MOM). Uncover 4 big ROI opportunities allotted through MOM implantation, how MOM can serve as a foundation for future operations, and much more. 
(WHITE PAPER) READ ABSTRACT |

Why Marketers Need Data Visualization by SAS

April 30, 2013 - (Free Research)
Explore the crucial role data visualization plays in helping marketing organizations get the right messages to the right customers, drive revenue growth, and manage marketing performance to do more with less. 
(WHITE PAPER) READ ABSTRACT |

Top 4 marketing skills for optimum success by IBM

April 08, 2014 - (Free Research)
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. 
(WHITE PAPER) READ ABSTRACT |

Analysts on CRM: How mobile, social, analytics are reshaping strategies by IBM

March 24, 2014 - (Free Research)
In this e-guide, get advice from experts including Gartner research vice president Gene Alvarez, on how businesses can prepare for the evolving CRM market and address changing customer experience needs. Don't get left behind by relying on legacy processes and technology -- find out how to get ahead of the pack by reading now. 
(EGUIDE) READ ABSTRACT |

Survey insights: Marketing's impact on the customer experience by IBM

August 31, 2013 - (Free Research)
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance. 
(WHITE PAPER) READ ABSTRACT |

Embedding Reports, Dashboards and Analytics: A Breakdown in 5 Steps by Actuate

May 28, 2014 - (Free Research)
The following white paper explores a cumulative 5-step, thought-breakdown of how to embed reports, dashboards and analytics into applications. 
(WHITE PAPER) READ ABSTRACT |

IBM Watson Engagement Advisor by IBM

November 01, 2013 - (Free Research)
The following white paper outlines the recent change in the consumer market and how to ensure that you are delivering the best customer service. 
(WHITE PAPER) READ ABSTRACT |

Why Bringing Social to your Marketing Team is a Non-Negotiable by Jive Software

July 11, 2013 - (Free Research)
Access this valuable resource to learn how improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs. 
(WHITE PAPER) READ ABSTRACT |

Predictive Analytics for Sales and Marketing by Information Builders

September 21, 2012 - (Free Research)
Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies. 
(WHITE PAPER) READ ABSTRACT |

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com

October 07, 2009 - (Free Research)
In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline. 
(WHITE PAPER) READ ABSTRACT |

How to Answer the CFO-Building the Processes to Manage the Financial Implications of the Channel Programs by SAP AG

September 18, 2008 - (Free Research)
This paper focuses primarily on one type of popular channel incentive: Channel Marketing Funds. These range from Marketing Development Funds to co-operative funds, depending on the organization and the type of channel partners used. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM

August 31, 2010 - (Free Research)
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well. 
(EBOOK) READ ABSTRACT |

How Digital Asset Management Is Key to Marketing Operations Management by SAS

April 24, 2014 - (Free Research)
The following white paper explores the importance of digital asset management for success in today's marketing operations. Learn how DAM supports the marketing process, how to handle production and distribution, and much more. 
(WHITE PAPER) READ ABSTRACT |

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes by SAS

May 05, 2010 - (Free Research)
This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process. 
(WHITE PAPER) READ ABSTRACT |

Tips from the Trade - Competing on Web Analytics by SAS

May 05, 2010 - (Free Research)
How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics. 
(WHITE PAPER) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company)

February 07, 2007 - (Free Research)
View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 
(ANALYST REPORT) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company)

January 04, 2007 - (Free Research)
Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 
(WEBCAST) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)

October 2006 - (Free Research)
In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 
(ANALYST REPORT) READ ABSTRACT |

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. 
(WEBCAST) READ ABSTRACT |

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