This white paper offers hospitality strategies for combining social media and real-time customer relationship management (CRM) to wow patrons and increase customer loyalty. Learn how social CRM can increase your ROI and build your business reputation. 

Wondering how you can use social media channels to join the conversation with your customers? Find out how software solutions can help you capture and analyze massive amounts of social media data and prepare individualized responses while integrating with your business software through a unified IT architecture. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism. 

Read this tip guide now to learn how to go about making the first move with your customers in Web 2.0 and what are the best tactics for engaging and retaining customers. 

In this week’s Computer Weekly, we look at the importance of IT strategy when budgets are under pressure. The first part of our Buyer’s Guide to virtualisation examines the barriers preventing many organisations from adopting the technology; and Transport for London’s CIO talks about how IT helps avoid Olympic travel chaos. Download the issue now. 

Companies are continuing to invest in video and rich media technology to meet the needs of videoconferencing, on-demand videos and video surveillance. Access this paper to find out how you can achieve high performance and reliability, assure end-to-end QoS, and make deployment of a video-ready network easy. 

This white paper explores the unique challenges of data storage in an Oracle environment and offers suggestions on how iSCSI-based storage-area networks from Dell can help organizations more efficiently and effectively address those challenges. 

In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. 

This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 

This six-page Buyer’s Guide to Social Media explains why CIOs and senior IT professionals have a prime oppor tunit y to rethink core business processes and examine how to use social computing to create advantages for their business. 

In this paper, explore a compilation of articles addressing supply chain management, social media in a business environment, and how to leverage the cloud to boost sales and drive customer satisfaction.