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Selling to the C-Level: How to Convince Company Leaders to Buy by ZoomInfo

November 09, 2009 - (Free Research)
This paper examines how to conduct successful C-level sales calls and the psychological strategies and linguistic tactics that help you convince company leaders to buy. Read on to learn the five steps for conducting the successful C-level sales call. 
(WHITE PAPER) READ ABSTRACT |

Three Steps to a Mobility Strategy by AT&T Corp

October 28, 2009 - (Free Research)
Many organizations have implemented mobility in a tactical and piecemeal manner, not realizing the gains possible from adopting a more strategic approach. This paper explains how to conduct a mobility audit, review your business activities, and develop an effective mobility implementation plan. 
(WHITE PAPER)

Customer Experience IQ Report by Vovici

October 20, 2009 - (Free Research)
The Customer Experience IQ (CEIQ) report identifies the six secrets of highly effective customer experience programs that every company can use to create true customer loyalty. Read this paper to learn which customer experience programs that organizations have implemented are most effective at driving customer loyalty. 
(WHITE PAPER) READ ABSTRACT |

The Total Economic Impact™ Of Esker DeliveryWare by Esker Inc.

July 10, 2009 - (Free Research)
Read this commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting on behalf of Esker to learn more about how beneficial going paperless can be for your company and how Esker DeliveryWare can help today. 
(ANALYST REPORT) READ ABSTRACT |

The Collaboration Advantage: Customer-Focused Partnerships In A Global Market by SAP America Inc

June 02, 2009 - (Free Research)
In order to better understand the opportunities, challenges, risks and rewards companies have seen from these types of agreements, the Economist Intelligence Unit conducted a survey in March 2008, sponsored by SAP, which asked 516 senior executives how their business relationships are evolving. 
(WHITE PAPER) READ ABSTRACT |

Web Lead Evaluation and Scoring Study by KnowledgeStorm, Inc (E-mail this company)

April 06, 2006 - (Free Research)
KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead. 
(WHITE PAPER) READ ABSTRACT |

Next Generation Customer Focus: Strategies and Business Activities Necessary for World-Class Performance and Success by Infor CRM

October 23, 2009 - (Free Research)
This paper focuses on consumer products manufacturers and the strategy of customer-focused innovation, exploring NGM study questions and examines business areas where customer-focused innovation has potential to influence performance outcomes. Read on to learn how ways to effectively identify and satisfy customer demand. 
(WHITE PAPER) READ ABSTRACT |

The Global Small or Medium-Sized Business (SMB) by Cisco Systems, Inc.

August 14, 2009 - (Free Research)
Raymond Boggs, vice president of SMB research for the global market intelligence firm IDC, recently talked to Cisco® about how companies can use unified communications to successfully conduct business in multiple countries - with or without offices in those countries. 
(WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Business Case for Data Protection Survey & Results by Ounce Labs, an IBM Company

October 21, 2009 - (Free Research)
This presentation transcript presents the results of a survey conducted by Ponemon Institute and sponsored by Ounce Labs, an IBM Company. The survey determines what senior executives think about the value proposition of corporate data protection efforts. Read on to learn more. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

How Financial Firms Can Improve Business Integration Capabilities and Increase Straight-Through Processing Efficiency by Sterling Commerce

September 01, 2009 - (Free Research)
This white paper discusses the increased demand placed on financial services organizations to improve their straight-through processing (STP) levels across all business units. 
(WHITE PAPER) READ ABSTRACT |

New Ponemon Study Reveals Disconnects in Building the Business Case for Data Protection by Ounce Labs, an IBM Company

September 24, 2009 - (Free Research)
In this webcast, newly released research reveals that C-level executives lack confidence in their organization's ability to safeguard sensitive data. This survey, conducted by Ponemon Institute and sponsored by Ounce Labs, an IBM Company, determines what senior executives think about the value proposition of corporate data protection efforts. 
(WEBCAST) READ ABSTRACT |

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot by KnowledgeStorm, Inc (E-mail this company)

May 08, 2006 - (Free Research)
Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 
(WHITE PAPER) READ ABSTRACT |

Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division

September 10, 2009 - (Free Research)
This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. 
(PODCAST) READ ABSTRACT |

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division

September 11, 2009 - (Free Research)
This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. 
(WEBCAST) READ ABSTRACT |

Business Case for Data Protection: Study of CEOs and other C-level Executives by Ounce Labs, an IBM Company

July 15, 2009 - (Free Research)
This study looks at what senior executives think about the value of corporate data protection efforts within their organizations. It is important for those individuals charged with managing a data protection program to understand how key decision makers in organizations perceive the importance of safeguarding sensitive and confidential information. 
(ANALYST REPORT) READ ABSTRACT |

The Total Economic Impact Of DMExpress by Syncsort

August 25, 2008 - (Free Research)
The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of DMExpress on their organizations. Forrester’s aim is to clearly show all calculations and assumptions used in the analysis. 
(WHITE PAPER) READ ABSTRACT |

7 Ways to Inspire Customer Loyalty with Voice of the Customer (VOC) Initiatives by Vovici

October 20, 2009 - (Free Research)
In the most challenging economic environment in generations, organizations are more focused than ever on retaining customers and maintaining existing revenue. Many businesses have put significant resources into implementing CEM and VOC programs. Read on to learn seven ways to inspire customer loyalty using these VOC initiatives. 
(WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division

October 05, 2009 - (Free Research)
This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Security in the Call Center: Verifying Customer Identities without the Inconvenience by RSA, The Security Division of EMC

September 18, 2009 - (Free Research)
Is securing the Call Center possible without impacting the customer experience? This paper discusses the advantages and benefits of using knowledge-based authentication (KBA) to bolster Call Center security over other solutions. 
(WHITE PAPER) READ ABSTRACT |

Top 10 Ways to Protect against Web Threats by Blue Coat

January 01, 2006 - (Free Research)
The Internet has become a playground for criminals who leverage its universal accessibility to commit small to large corporate crimes. This white paper provides the top ten ways users can protect themselves and their networks from the constant threats that exist on the Internet today. 
(ARTICLE) READ ABSTRACT |

What is Your Sales Strategy for Today's Challenging Market? by Oracle Corporation

January 26, 2009 - (Free Research)
This study measures the effects of today's economy on sales organizations and found that the mainstream response to the challenge of selling through today's economy to be generally off target. 
(WHITE PAPER) READ ABSTRACT |

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

July 2006 - (Free Research)
This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism. 
(PODCAST) READ ABSTRACT |

WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc. (E-mail this company)

WebFOCUS is a comprehensive and fully integrated enterprise business intelligence platform. It sets the standard for enterprise business intelligence by scaling to support every level of the global organization – executive, analytical, & operational – and make data available, accessible, and meaningful to every person or application that needs it. 
(SOFTWARE PRODUCT)

Enable Your Workforce with True Anytime, Anywhere Connectivity by Dell, Inc.

December 2008 - (Free Research)
In August 2008, Qualcomm commissioned Forrester Consulting to evaluate the benefits that North American businesses have experienced as a result of providing notebook users with mobile broadband connectivity. In this paper you'll hear what IT and telecom/network decision-makers had to say. 
(ANALYST REPORT) READ ABSTRACT |

Deploying Oracle® Business Intelligence Enterprise Edition on Sun Systems by Sun Microsystems, Inc.

November 2009 - (Free Research)
This paper describes an enterprise deployment architecture for Oracle™ Business Intelligence Enterprise Edition using Sun servers running the Solaris™ Operating System and Sun™ Storage 7000 Unified Storage systems. 
(WHITE PAPER) READ ABSTRACT |

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