If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 

See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. 

Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising. 

The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. 

Electronic health records are a cornerstone of President Obama's national healthcare reform. But in order to succeed, healthcare organizations need to ensure consumer privacy. As a result, changes to the Health Insurance Portability and Accountability Act were recently enacted. We'll explain the new requirements and how to prepare for an audit. 

Healthcare organizations face a host of HIPAA Security Rule compliance challenges with the move to put patient medical records online. Lumension helps organizations address these compliance challenges by providing the proactive IT risk management and the required audit readiness to meet many aspects of the HIPAA Security Rule. 

SOX, GLBA and HIPAA share a common regulatory compliance thread - the need to use automation to ensure continuous compliance with required IT controls. View this webcast for an overview of each regulation. Also, gain an understanding of the capabilities an organization must have in place to address these requirements. 

This paper will illustrate how Red Hat Enterprise Virtualization for Desktops can help organizations comply with specific HIPAA mandates, while at the same time increasing their overall efficiency and agility. 

This toolkit will help you to fully understand the new rules that have been installed to United States Department of Health and Human Services (HHS) and how it is being used in conjunction with Health Insurance Portability and Accountability Act (HIPAA). 

We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. 

Join Grant Ingersoll, co-founder of Lucid Imagination and chairman of the Apache Lucene PMC, and Ryan McKinley, co-founder of Voyager GIS and Apache Lucene PMC member, and Sameer Maggon of AT&T Interactive for an in-depth technical workshop on the potential and application of the newly released Lucene Spatial libraries. 

Consumer spending patterns undergo significant changes during an economic downturn. This paper presents the results of a worldwide study to assess how the current recession is affecting consumer spending. This information can help operators recognize the areas of greatest revenue potential in the months ahead and adjust accordingly.