If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan. 

Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. 

This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence. 

How to have a successful customer relationship management (CRM) implementation. 

<p>Listen to this podcast as industry expert R "Ray" Wang explains what you can do to overcome common sales order management complications, and hear his advice on what technologies can help integrate information from across organizational functions to provide the highest quality data to order management applications.</p> 

This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization. 

In this podcast, learn how to implement a cost-effective, efficient disaster recovery (DR) plan with virtualization. Discover 4 different DR methods that work with virtualization to help prevent future disasters. Learn how to plan for DR by defining requirements and assigning application inventory to service levels.