The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

In this week’s Computer Weekly, we look at the importance of IT strategy when budgets are under pressure. The first part of our Buyer’s Guide to virtualisation examines the barriers preventing many organisations from adopting the technology; and Transport for London’s CIO talks about how IT helps avoid Olympic travel chaos. Download the issue now. 

The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

The struggles disaster recovery (DR) may soon be in your rearview mirror, thanks to the power of virtualization. In the April 2011 cover story of Storage magazine, Lauren Whitehouse highlights the benefits of using virtualization for DR and provides tips for how to integrate these technologies into your own strategy. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 

European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals. 

Storage Magazine Online is starting off the New Year right – specifically, by covering a few of the major topics, issues and technologies you’ll likely be hearing about quite frequently in 2011 like new storage strategies and hybrid cloud storage. 

In an exclusive survey, members of the CIO Forum on LinkedIn have weighed in on the business impact of application performance. These CIOs and IT leaders say they directly associate application performance with end-user and customer satisfaction, along with the potential to increase productivity and lower costs. 

Products like QuorumLabs onQ Site Recovery Appliance allow the small to mid-sized company to bring an application back online in a matter of minutes by leveraging on-site appliances and virtualization. Read this brief white paper to learn more. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process.