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Station Casinos uses workload automation solution to deliver smoother audits and increase customer loyalty by Cisco Systems, Inc. January 20, 2012 - (Free Research) In this brief white paper, Jeff Martin, Station Casinos’ director of business intelligence (BI), provides specific examples of the types of problems that the company wanted to solve, and offers insight into the specific job scheduling solution it selected to overcome its challenges.  (WHITE PAPER) READ ABSTRACT |

Is the mobile gambling market still a safe bet for business? by ComputerWeekly.com November 30, 2010 - (Free Research) This whitepaper is based on Juniper Research’s August 2010 report entitled “Mobile Gambling Markets: Casinos, Lotteries and Betting 2010-2015.”  (WHITE PAPER) READ ABSTRACT |

Four Effective Service Strategies that Drive Brand Advocacy by Oracle Corporation April 25, 2011 - (Free Research) This white paper discusses leveraging frequent engagement to help increase the number of brand advocates – loyal customers who help market, sell, recommend or even service products. Inside, discover the unique challenges and opportunities brand advocates can provide.  (WHITE PAPER) READ ABSTRACT |

CW Buyer's Guide: Customer Relations (CRM) by ComputerWeekly.com October 05, 2011 - (Free Research) This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies.  (ESSENTIAL GUIDE) READ ABSTRACT |

Service Desk Consolidation Cuts Costs and Increases Service Quality by BMC Software, Inc. June 15, 2009 - (Free Research) The service desk is the last place you should try to cut back. For external-facing organizations, quality support keeps customer loyalty and repeat business high and ensures that partners and suppliers can do business with you cost effectively. Read this white paper to discover the path to proper service desk consolidation and its many benefits.  (WHITE PAPER) READ ABSTRACT |

Optimizing Web-to-Mainframe Performance of Critical Business Services by IBM June 2008 - (Free Research) Sign up today for this valuable webcast to learn how integrated Web-to-mainframe performance management can help you achieve higher levels of availability, performance and customer success rates.  (WEBCAST) READ ABSTRACT |

Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction by Oracle Corporation April 2011 - (Free Research) As e-commerce continues to grow, customer expectations for B2B e-commerce are changing rapidly. Business to business (B2B) companies that wish to grow and become more profitable are realizing that the old ways of doing business are insufficient and are investing in e-commerce platforms.  (WHITE PAPER) READ ABSTRACT |

Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth by Oracle Corporation April 2011 - (Free Research) E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach.  (WHITE PAPER) READ ABSTRACT |

Increasing Marketing Campaign Profitability with Predictive Analytics by IBM February 2011 - (Free Research) This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.  (WHITE PAPER) READ ABSTRACT |

Debunking Security Concerns with Hosted Call Centers by inContact September 2011 - (Free Research) This comprehensive white paper explores the call center landscape, details the benefits of hosted call centers along with the risks involved in cloud-based services.  (WHITE PAPER) READ ABSTRACT |

Netflights.com uses Tealeaf in the call center  to help generate 20% of all revenue by Tealeaf November 2010 - (Free Research) To better differentiate in a highly competitive environment, Netflights.com decided that improving customer experience for its website, needed to be a key strategic initiative. This paper describes how Netflights.com leveraged Tealeaf for unprecedented visibility into their online channel, dramatically improving customer service and as a result.  (CASE STUDY) READ ABSTRACT |

The Social-Powered Enterprise by Salesforce.com February 2012 - (Free Research) This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.  (EBOOK) READ ABSTRACT |

Protect Your Customer Base by Ensuring the Best Customer Experience by LogMeIn, Inc. February 2012 - (Free Research) Access this whitepaper to learn more about the changing landscape for mobile devices and platforms, and how remote support can help improve customer service.  (WHITE PAPER) READ ABSTRACT |

Smarter Commerce Manufacturing Interactive Guide by IBM January 2012 - (Free Research) Smarter commerce is designed to help companies better integrate and more effectively manage their value chains. It aligns the buy, market, sell and service processes in a way that puts the customer at the center of decisions and actions, which can lead to greater customer loyalty, revenue and profit margin growth.  (VIRTUAL SEMINAR) READ ABSTRACT |

The Customer Intimacy Imperative by IBM November 2010 - (Free Research) Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advance analytic tools can help your business achieve a competitive advantage. Read this white paper to realize the full potential of your customer relationships.  (WHITE PAPER) READ ABSTRACT |

IT Download: LogMeIn Rescue and LogMeIn Rescue + Mobile by LogMeIn, Inc. January 2012 - (Free Research) Download your free trial of a software that tackles the issues of delivering efficient, effective IT support to employees – remote or onsite – and customers using disparate computing platforms and mobile devices.  (TRIAL SOFTWARE) READ ABSTRACT |

CRM without Compromise: A Strategy for Profitable Growth by SAP America, Inc. April 2007 - (Free Research) Consider how SAP can help you improve customer relationship management. Build a synergistic ecosystem with employees, customers, and partners to deliver customer value – where customer demand drives the supply chain and customer insight inspires innovation. Quickly respond to sustain competitive advantage and profitability.  (WHITE PAPER) READ ABSTRACT |

What's your Customer Experience Advantage? by SAP America, Inc. March 2011 - (Free Research) SAP Insider Article covering new SAP CRM innovations which help companies empower their employees, substantially improve the customer experience, and thereby achieve a competitive advantage.  (WHITE PAPER) READ ABSTRACT |

Customer Analytics Pay Off by IBM January 2012 - (Free Research) Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.  (WHITE PAPER) READ ABSTRACT |

BancVue is Winning the War Against the Big Banks with Sugar Professional by SugarCRM Inc. November 2010 - (Free Research) Read this case study to learn how BancVue utilized Sugar Professional to optimize their customer’s business models and extend the base model contract module for improved contract management. Continue reading to learn how BancVue is winning the war against the big banks with the help of Sugar Professional.  (CASE STUDY) READ ABSTRACT |

Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy by SugarCRM Inc. November 2010 - (Free Research) Social channels are here to stay and should be part of your customer engagement strategy, as you will be re­quired to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experi­ence strategy.  (WHITE PAPER) READ ABSTRACT |

CRM Thought Leadership booklet by IBM January 2012 - (Free Research) With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers’ terms.  (WHITE PAPER) READ ABSTRACT |

Demo: IBM SPSS Customer Analytics Overview by IBM January 2012 - (Free Research) Predictive analytics gives you the insights you need to create more effective, persuasive and profitable marketing and sales efforts to improve customer loyalty. Watch this short videocast to learn how IBM SPSS helps harness the power of information so you can make the most out of every customer relationship.  (VIDEOCAST) READ ABSTRACT |

Video: LotusLive Suite by IBM January 2012 - (Free Research) Watch this videocast to learn how IBM LotusLive provides a secure, robust and integrated communication environment to help you manage email, projects, remote teams and global clients. Take advantage of these collaborative tools so your employees can be more productive — regardless of device or geographic location.  (VIDEOCAST) READ ABSTRACT |

Cloud Computing for the Call Center: The Next Revolution by inContact May 2010 - (Free Research) The right cloud computing solution makes it possible for call centers to eliminate barriers created by obsolete premise-based solutions, achieve customer service excellence and continue business success. Find out how inContact is helping hundreds of call centers greatly reduce costs while simultaneously increasing customer satisfaction levels.  (EBOOK) READ ABSTRACT |

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