The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 

<p>The sheer complexity of new Web 2.0 technologies, the ever-growing and changing number of toolkits, and the absence of industry standards make it nearly impossible to find an accurate functional testing method for Web 2.0 applications. Read this white paper to discover the answer to this problem.</p> 

Read this paper to learn about WebSphere DataPower Integration Blade XI50B, a specialized, high-performance hardware appliance that can empower you t improve competitiveness by helping to strengthen business connectivity with partners and customers, and between internal organizations, add specialized connectivity, integration and more. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

<p>Many firms are now planning to run mission critical workloads on public cloud, according to this research from Forrester and BMC.</p> 

In this white paper IDC highlights the latest research about the evidence of the competitive differentiation to be gained from investment in BI and data warehousing. The paper highlights the need to view BI and data warehousing technologies as complementary components of a decision support solution. 

How can you adapt your enterprise information management to the lightning-fast pace created by big data, social media and mobile devices? View this presentation to learn why Gartner Research predicts that standardizing on a common and unified information management infrastructure will help organizations outperform their peers by 20% through 2015. 

Read this case study to learn how a research and development company used Sage Fixed Assets to manage their inventory and to: increase productivity with faster access to data; maximize depreciation and tax savings; and gain flexible features that ensure accuracy and timely reports.