WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc.. WebFOCUS is a comprehensive and fully integrated enterprise business intelligence platform. It sets the standard for enterprise business intelligence by scaling to support more... >> Discover more offerings from Information Builders Inc..
		Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc.. Discover what benefits advanced meter infrastructure (AMI) brings and why, and learn how the SAP NetWeaver platform and enterprise service-oriented architecture can support more... >> Discover more offerings from SAP America, Inc..

Sales Strategy: How to Effectively Incorporate Social Media by SAP America, Inc. August 02, 2012 - (Free Research) In this white paper learn how social media is incorporated in the sales process, how companies are using social selling, and how to get started.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

CRM and Social Media by Infor December 31, 2012 - (Free Research) Leveraging social media as part of your marketing strategy has obvious benefits, but you need the right strategy to experience all of them! This helpful resource answers questions about the why and how of social CRM, and offers five key guidelines for an effective social media strategy.  (WHITE PAPER) READ ABSTRACT |

Best Buy Supports New Line of Business and World-Class Sales Force by Microsoft August 06, 2010 - (Free Research) In this case study you’ll learn how Best Buy for Business considered several options, including expanding its internally developed retail application, adopting a hosted CRM solution through Salesforce.com, or implementing Microsoft Dynamics™ CRM. In the end, the solution was clear.  (CASE STUDY) READ ABSTRACT |

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com October 07, 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.  (WHITE PAPER) READ ABSTRACT |

Sales Executive Strategy Brief by Oracle Corporation August 25, 2012 - (Free Research) In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.  (WHITE PAPER) READ ABSTRACT |

Content Mapped to Buying Stages Powers Nurturing Results by Genius.com October 07, 2009 - (Free Research) This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.  (WHITE PAPER) READ ABSTRACT |

Technology industry at the cross-roads: Transforming quote-to-cash operations by ComputerWeekly.com March 06, 2013 - (Free Research) This report from PwC, highlights the urgency for technology companies to reinvent their existing operating models to meet the fast-changing buying process.  (ESSENTIAL GUIDE) READ ABSTRACT |

Technology industry at the cross-roads: Transforming quote-to-cash operations by ComputerWeekly.com March 05, 2013 - (Free Research) This report from PwC, highlights the urgency for technology companies to reinvent their existing operating models to meet the fast-changing buying process.  (ESSENTIAL GUIDE) READ ABSTRACT |

Best Practice Guidelines for SAP Solutions on VMware® Infrastructure by VMware and Intel October 2008 - (Free Research) This paper provides best practice guidelines for deploying SAP software solutions on VMware Infrastructure 3.  (WHITE PAPER) READ ABSTRACT |

Buy Vs. Build: Embedding Analytics Into SaaS or Cloud Apps by Information Builders May 2013 - (Free Research) Consult this white paper to learn more about software-as-a-service (SaaS) and cloud computing. It recognizes the question if your business should buy or build cloud-based applications. Is outsourcing worth the saved money, resource and other benefits? Read on now to uncover the answer.  (WHITE PAPER) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3 by SAP AG August 2007 - (Free Research) The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.  (WHITE PAPER) READ ABSTRACT |

Creating Sales Opportunities with Lead Scoring by Genius.com October 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.  (WHITE PAPER) READ ABSTRACT |

Podcast - Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) March 2006 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (PODCAST) READ ABSTRACT |

Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) May 2005 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (WHITE PAPER) READ ABSTRACT |

7 Criteria to Consider When Embedding BI by Tableau Software August 2010 - (Free Research) Though there’s no simple answer to “buy or build,” there are criteria — seven, in fact, that can guide you to make a well informed decision. This paper helps you identify and evaluate each one.  (WHITE PAPER) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.  (WEBCAST) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc August 2008 - (Free Research) This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.  (WHITE PAPER) READ ABSTRACT |

Customer Experience for Sales: Oracle Sales Solutions by Oracle Corporation UK Ltd December 2012 - (Free Research) The customer experience is playing a bigger role in the consumer market as well as the B2B buying process. Sales professionals need to provide a consistent and personalized experience from the very first interaction – but legacy sales strategies are fragmented. Read on to learn how to optimize your sales methods for the age of the customer.  (WHITE PAPER)

CRM and social media - How a blended approach means good business in the hospitality industry by Infor December 2012 - (Free Research) This white paper offers helpful guidelines for those in the hospitality industry on how to blend CRM with social media and real-time marketing strategies to improve customer satisfaction, attract more guests, build business, and get higher ROI.  (WHITE PAPER) READ ABSTRACT |

DCM and analytics: Guidelines for linking the two for maximum impact by IBM November 2011 - (Free Research) Many organizations are taking their dynamic case management (DCM) efforts to the next level by applying analytics technology. In this Tip Guide, readers will learn where the combination is likely to work best, where business process management (BPM) fits into the picture, and how to avoid pitfalls and problems in implementation.  (EGUIDE) READ ABSTRACT |

Ten Tips for Effective Lead Management by Marketo March 2008 - (Free Research) Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.  (WHITE PAPER) READ ABSTRACT |

Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value by SAP America, Inc. September 2010 - (Free Research) This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM.  (WHITE PAPER) READ ABSTRACT |

Improve Sales and Marketing Alignment to Generate Better Business Results by Oracle Corporation September 2012 - (Free Research) In this white paper, Internet.com explores how businesses can leverage the latest integrated sales and marketing solutions improve the effectiveness of both teams in an increasingly challenging environment.  (WHITE PAPER) READ ABSTRACT |

Maximize the Value of On-Demand CRM with On-Demand Reporting by Business Objects August 2007 - (Free Research) Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner.  (WHITE PAPER) READ ABSTRACT |

Sell. Smarter. Redefining commerce in the age of the customer by IBM May 2012 - (Free Research) Discover innovative commerce technologies designed to enable businesses to sell smarter and transform buyers into loyal, returning customers. Uncover the 6 key selling areas these strategies target, including cross-channel selling, payments and settlements, store solutions, distributed order management, and more.  (WHITE PAPER) READ ABSTRACT |

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