This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Constant product innovation has contributed to a thriving equipment-manufacturing industry, however, fewer time-saving tools are available to QA than developer groups. As a result, testing is becoming an innovation barrier. This paper examines the innovation barrier: its causes, effects, & what’s needed to restore the vigorous pace of innovation. 

Chris Wolf talks about the tools that are used to increase virtual server performance. Later, virtualization platform decision points are covered with emphasis on OS and application compatibility and support, high availability, automation and management. 

In this final session, Wolf discusses application selection, focusing on using chargebacks to counter physical storage challenges. He gives network architecture examples, offers some CPU considerations, and tackles issues with heterogeneous VM management. 

This week’s Computer Weekly examines research that suggests CEOs want to invest in IT more than ever, but still see CIOs as technical experts and not business people. We review SQL Server 2012 and ask if Microsoft's database software is catching its competitors as well as concluding our Buyer's Guide to data security. 

Ovum analyses data growth, big data, disk shortages, public cloud storage, flash memory, and other storage trends. 

This exclusive research reveals what IT professionals really think about technology, their employers, and their careers 

This  guide from the Open Group, offers advice on assessing how cloud fits into your IT organisation 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

This paper examines that many organizations want to take advantage of the speed, security, reliability, and flexibility of Windows 7, and how it is possible to minimize interface shock for users by leveraging Group Policy to make Windows 7 look more like Windows XP. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.