This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

A new study, Define What's Valued Online, confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Learn about basic changes you can make to improve your online content. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Organizations face a tremendous challenge in meeting the many different regulatory compliance issues driven by legislation, auditors and litigation. 

The best way to address Web 2.0 threats is to combine the best aspects of traditional security and control techniques with new technology designed to address the dynamic, real-time nature of Web 2.0. This paper describes how one such solution enables you to quickly implement a best practices approach to making Web 2.0 secure and effective. 

Implementing Web Content Control can seem intimidating. It represents the uneasy marriage of network administration and human resource management. With a little forethought, however, it becomes straightforward and very effective. Read this whitepaper for a step-by-step overview of a successful web content control implementation. 

The proliferation of user-generated content and video sharing sites has made for a constant source of new material. However, the bandwidth demands of such media often congest WAN links. One approach is to just block flash video. This technical brief presents an alternate approach that can allow video and business critical applications to co-exist. 

To deliver high-demand content to a widely dispersed pool of internet users, a cache-based Content Delivery Network is the way to go. This type of CDN stores duplicates content near user access points, reducing distance-imposed latency and improving video and audio quality. This paper weighs the pros and cons of using a network-based CDN provider. 

This document examines the requirements for a dynamic content filtering solution to perform an effective policy enforcement and gateway security role and details Blue Coat WebFilter's approach. 

The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.