Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

This chapter discusses the process of evaluating and purchasing backup products. Also discussed are the issues to be aware of during this process, such as recovery deadlines, scalability, security, and more. 

Auto-Snapshot Manager/VMware Edition (ASM/VE) is a unique and innovative data protection feature of the Dell EqualLogic™ PS Series iSCSI SAN that enables fast online backups and quick restores of VMware virtual machines and VMFS file systems. 

This edition of BI Trends and Strategies opens with a piece by Lou Agosta on the need for data warehouses to adapt to new data types, innovation and big data. Alan R. Earls also offers advice for incorporating spreadsheets into your BI programs without problems and Richard Herschel calls for universities to step up their BI and analytics programs. 

Discover innovative commerce technologies designed to enable businesses to sell smarter and transform buyers into loyal, returning customers. Uncover the 6 key selling areas these strategies target, including cross-channel selling, payments and settlements, store solutions, distributed order management, and more. 

Interactions between partners, customers, and employees are much faster-paced in our highly-networked world. It is important that CRM solutions understand these relationships. Watch this video to learn strategies for CRM evolution. 

The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

Siemens product lifecycle management (PLM) Software for life sciences can help medical device manufacturers manage compliance requirements while supporting greater collaboration, ultimately reducing costs while improving patient outcomes. 

Read this paper to learn three ways your company can get the most out of its contracts by ensuring that the agreements you enter into are low in risk and that contractual terms are being observed and met. 

As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators. 

Companies face complicated buying decisions whenit comes to buying host-based antimalware, starting with whether to purchase a protection suite, andwhat to include in that all-in-one package. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written.