This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Adding mobile access and social collaboration to CRM delivers significant benefits, this report from Nucleus Research reveals. 

This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan. 

In this recorded interview with salesforce.com, learn how advanced Web-based reports and dashboards created by business intelligence (BI) market leader Business Objects have increased the value of the leading on-demand customer relationship management (CRM) platform - salesforce.com. 

This webcast discusses how to understand customer perspective, increase customer lifetime value, and ultimately maximize the value of customer experience management (CEM). 

In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives. 

This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing. 

“Before Autotask, we were spending way too much time billing and invoicing. Now an invoice goes out half an hour after the work was completed.” Richard Fitzgerald, President of 2GEN Pty LTD 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

IT considerations are not given adequate attention or rigour in the due diligence prior to mergers and acquisitions, this report from Ernst & Young reveals. 

Many organizations struggle when it comes to improving sales, driving customer satisfaction, collaborating with business partners, and maximizing value of applications. Access this virtual environment for a bevy of content that can help you conquer your greatest business struggles ranging from optimizing sales to the cloud and beyond. 

In enterprises that use a wide portfolio of telecom services, managing those services can consume substantial staff resources. This paper details a solution to free up time for other things by streamlining the management of networking services. 

With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.