WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc.. WebFOCUS is a comprehensive and fully integrated enterprise business intelligence platform. It sets the standard for enterprise business intelligence by scaling to support more... >> Discover more offerings from Information Builders Inc..
		Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc.. Discover what benefits advanced meter infrastructure (AMI) brings and why, and learn how the SAP NetWeaver platform and enterprise service-oriented architecture can support more... >> Discover more offerings from SAP America, Inc..

Introduction to Complex Event Processing (CEP) in Capital Markets by SuccessFactors June 15, 2011 - (Free Research) View this webcast to learn how Sybase Aleri Streaming Platform provides a rapid application development framework for building high performance, low latency, enterprise class, real-time event processing solutions for Capital Markets.  (WEBCAST) READ ABSTRACT |

An Introduction to the World Digital Asset Management Market by EMC Corporation January 2007 - (Free Research) DAM is defined as a value chain of software products that enable the archival and management of digitized content.  (WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. January 2007 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.  (WHITE PAPER) READ ABSTRACT |

The One-to-One Future: Are We There Yet? by Infor CRM December 2008 - (Free Research) The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future.  (WHITE PAPER) READ ABSTRACT |

How to tap into the full potential of every email interaction by Infor June 2013 - (Free Research) If your organization relies on email marketing, you're always looking for ways to increase click-through and response rates. Unfortunately, it's not so easy when customers are inundated with spam emails and irrelevant messages. Check out this informative resource for four major FAQs on how to optimize your email marketing campaign.  (WHITE PAPER) READ ABSTRACT |

Magic Quadrant for Master Data Management of Customer Data Solutions, Oct 2012 by IBM October 2012 - (Free Research) In this in-depth examination, Gartner present its Magic Quadrant for MDM of customer data offerings. Continue on to examine relevant technology providers on the basis of their completeness of vision relative to the market and their ability to execute on that vision.  (WHITE PAPER) READ ABSTRACT |

Bloor Research Market Update: Service Virtualization by CA Technologies September 2012 - (Free Research) In this concise resource, explore the current service virtualization market, including current market trends, issues, and technology vendors. Read on to learn why service virtualization is a must-have for agile development teams.  (WHITE PAPER) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc August 2008 - (Free Research) This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.  (WHITE PAPER) READ ABSTRACT |

Sybase® Market Liquidity Analysis by Sybase, an SAP company May 2011 - (Free Research) A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.  (WHITE PAPER) READ ABSTRACT |

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World by SDL Web Content Management Solutions Division April 2011 - (Free Research) This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change.  (WHITE PAPER) READ ABSTRACT |

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member by AT&T Corp November 2011 - (Free Research) This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.  (WHITE PAPER) READ ABSTRACT |

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform by EMC Corporation September 2008 - (Free Research) In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands.  (WHITE PAPER) READ ABSTRACT |

MSP’s Single Most Important Marketing Message by GFI Software December 2010 - (Free Research) In this article Chris Martin discusses the importance of marketing yourself to your clients and how you should do it.  (WHITE PAPER) READ ABSTRACT |

Magic Quadrant for Marketing Resource Management by Unica Corporation - An IBM Company February 2011 - (Free Research) This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.  (WHITE PAPER) READ ABSTRACT |

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company May 2011 - (Free Research) In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.  (WHITE PAPER) READ ABSTRACT |

Improve web content management with mobile marketing by OpenText January 2012 - (Free Research) This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing.  (ANALYST REPORT) READ ABSTRACT |

Intel Technology Provider by Intel November 2010 - (Free Research) Designed for Business Resellers, Intel® Technology Provider has been designed specifically to support your technology sales and marketing efforts and enhance long term relationships with your customers. Read on to learn more.  (PRODUCT OVERVIEW) READ ABSTRACT |

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds by SAP AG September 2008 - (Free Research) As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.  (WHITE PAPER) READ ABSTRACT |

How to Answer the CFO-Building the Processes to Manage the Financial Implications of the Channel Programs by SAP AG September 2008 - (Free Research) This paper focuses primarily on one type of popular channel incentive: Channel Marketing Funds. These range from Marketing Development Funds to co-operative funds, depending on the organization and the type of channel partners used.  (WHITE PAPER) READ ABSTRACT |

The Path to IFRS Conversion: Considerations for the banking and capital markets industry by Deloitte September 2009 - (Free Research) As acceptance of IFRS in the United States becomes imminent, more banks and capital markets institutions are asking key questions: How does IFRS affect my institution? What events would influence my institution's pace of IFRS adoption? What obstacles might we need to consider? Read this paper to learn the answers to these questions and more.  (WHITE PAPER) READ ABSTRACT |

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc. September 2010 - (Free Research) This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.  (WHITE PAPER) READ ABSTRACT |

Webinar: Addressing ‘The Unlucky Seven’ - Security and Compliance Issues that Matter Most to the Mid-Market by ArcSight, an HP Company March 2011 - (Free Research) This webinar will go through the most critical challenges faced by mid-market companies, and illustrate how collecting and analyzing event data across the enterprise can address those challenges in the context of budget and staff constraints.  (WEBCAST) READ ABSTRACT |

Telstra Reaps Transformation Rewards by Alcatel-Lucent August 2010 - (Free Research) The business benefits of the IP transformation are numerous. First of all, as you reduce the number of actual networks, you save on software licensing costs, air conditioning and power. Less people are also required because rather than operating many silo networks in standalone mode you now have a common network.  (WHITE PAPER) READ ABSTRACT |

DataFlux Positioned in Leaders Quadrant of the 2010 Magic Quadrant for Data Quality Tools by DataFlux Corporation July 2010 - (Free Research) DataFlux was recently positioned by Gartner, Inc. in the Leaders Quadrant of its 2010 “Magic Quadrant for Data Quality Tools” report. Gartner’s Magic Quadrants evaluate vendors within a particular technology market based on their completeness of vision and ability to execute. Use this Magic Quadrant to understand the data quality tools market.  (ANALYST REPORT) READ ABSTRACT |

Microsoft Dynamics CRM Trial Page by Microsoft October 2011 - (Free Research) Microsoft Dynamics CRM helps increase productivity and create a connected organization that is equipped to please your customers. The result is a compelling and engaging experience for customers that sets your business apart.  (DEMO) READ ABSTRACT |

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