This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

Juniper Research defines a mobile ticketing user as “someone who stores a ticket on their mobile phone for later redemption” at the point of travel, the music venue, the cinema etc. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

The Smartphone market is characterised by increasing competition on one hand and healthy growth prospects in the medium-term on the  other. Barriers to entry are high for most players, owing to the global nature of the  mobile industry and the consequent financial strength required to enter the market. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 

This exclusive report for Computer Weekly readers by Juniper Research, offers a comprehensive briefing for senior IT professionals on the opportunities for NFC mobile payment technology, markets and trends. 

<p>In this report extract Juniper Research looks at the growing use of MEMS (micro-electro-mechanical systems) in mobile devices, tables, laptops and notebooks.</p> <p> </p> 

Nucleus Research assesses Microsoft’s plans to extend  and develop the Microsoft Dynamics CRM platform. 

This exclusive report from Bloor Research analyzes today’s email security challenges, and the solutions best placed to overcome them. Explore 8 major players in the market that are poised to deliver top-notch email security. 

Watch this webcast and join James Kobielus of Forrester Research, Sybase and Fuzzy Logix to learn how to put the power of complex, advanced analytics into the hands of non-technical knowledge workers and clients. You will learn why companies are turning to in-database analytics to gain faster insight into data.