White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

Check out this brief case study to discover how Kysor, a leading manufacturer of refrigeration solutions, found a file locking solution that was able to meet their document control and management challenges, eliminating version conflicts entirely with real-time use of file detection. 

This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 

Machine manufacturer Hennecke wanted to boost enterprise efficiency but was constrained by its IT infrastructure. Guided by Dell consultants, the IT team chose virtualized Dell servers and Dell/EMC centralized storage. This case study examines this transition and the benefits achieved. 

View this brief video to learn how original equipment manufacturer (OEM) supplier Ralco Industries was able to reduce on-hand inventory by 15% and freight costs by over 20%, improve product quality and customer service, and create process consistency with an implementation of easy-to-use, online enterprise resource planning (ERP) software. 

This case study examines Equifax's process of implementing a Business Rule Management System (BRMS) and the lessons learned. It provides readers with an understanding of BRMS as well best practices should they choose to implement a BRMS. 

This benchmarking study from ESI International identifies the trends impacting the project management function in IT industry in three areas: PMO maturity, measuring and reporting on PMO effectiveness, as well as training involvement. 

Machine manufacturer Hennecke wanted to boost enterprise efficiency but was constrained by its IT infrastructure. Guided by Dell consultants, the IT team chose virtualized Dell servers and Dell/EMC centralized storage. This case study examines this transition and the benefits achieved. 

This week’s Computer Weekly examines the growing threat from smartphones being targeted by hackers and viruses as the devices are increasingly used for work. Hospitality giant Mitchells & Butlers talks about its migration to the cloud and the CIO of Airbus discusses his IT priorities and how he spends €500m a year on IT. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content.