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Data Quality: A Survival Guide For Marketing by SAP AG June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.  (WHITE PAPER) READ ABSTRACT |

The Top 3 Cost-Cutting Mistakes CIOs Make And How to Avoid Them by Rally Software Development Corp. April 03, 2009 - (Free Research) The current economic downturn has resulted in contraction of IT Department budgets and a mandate to allocate resources to only the most critical projects, then execute flawlessly. In these tough times, it is imperative for CIOs to deliver more value from as IT budgets fall..  (WHITE PAPER) READ ABSTRACT |

Project Management Office Best Practices, A step-by-step plan to build and improve your PMO by Oracle Corporation April 01, 2009 - (Free Research) The best-performing project management offices reduce business risk, optimize resources and contribute to business growth through a portfolio management office, according to Gartner. Read this informative paper from Oracle and take your first step to establishing a PMO or maturing your already established PMO.  (WHITE PAPER) READ ABSTRACT |

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.  (WEBCAST) READ ABSTRACT |

Orion Network Performance Monitor by SolarWinds, Inc. July 2009 - (Free Research) Traditional framework solutions are expensive and tough to implement; are difficult to use, maintain and customize; and often impractical for network engineers in mid- to large-sized organizations. Network engineers need affordable, scalable network management solutions that provide immediate visibility into performance of the entire network.  (TRIAL SOFTWARE) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.  (WHITE PAPER) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.  (ANALYST REPORT) READ ABSTRACT |

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division October 2009 - (Free Research) This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Emperors Palace: South African gaming resort takes the gamble out of marketing campaigns by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) Gaming is a fast-growing market in South Africa, due to the rapidly emerging middle class. As entertainment spending is increasing, Emperors Palace wanted to enhance the impact of its marketing to make the company more competitive. Read how SPSS helped them achieve this.  (CASE STUDY) READ ABSTRACT |

User Directed Storage Management: How To Make Users Accountable For Responsible Storage Usage by Northern Parklife February 2009 - (Free Research) The accelerated pace of doing business in today's world puts organizations under tremendous pressure. They need to be fleet and flexible, able to rapidly respond to opportunities, make decisions, and deploy resources. Critical to this is the way information is managed and stored.  (WHITE PAPER) READ ABSTRACT |

E-guide: Security Framework for Compliance Drivers by ArcSight, Inc. September 2009 - (Free Research) This Pocket E-Guide examines using one or more of the compliance regulations as a framework rather than relying solely on the traditional information security guides to build a security framework.  (EGUIDE) READ ABSTRACT |

IBM Security Framework Blueprint (Redbook August '09) by IBM July 2009 - (Free Research) IBM has created a pair of complementary views to bridge the communication gap between the business and the technical perspectives of security to enable convergence in thought and process. The IBM Security Framework addresses the business view, and the IBM Security Blueprint addresses the technical view.  (WHITE PAPER) READ ABSTRACT |

10 ASP.NET Tips To Increase Productivity and Simplify Maintenance by Global Knowledge May 2009 - (Free Research) The more you know about built-in functionality in the .NET framework and ASP.NET, the less code you have to write, which ultimately makes your applications more maintainable. This white paper outlines several different tips to enhance developer productivity and reduce the amount of code that needs to be written in many cases.  (WHITE PAPER) READ ABSTRACT |

Advancing Return on Investment Analysis for Government IT: A Public Value Framework by SAP AG January 2009 - (Free Research) The range and complexity of government information technology (IT) investments makes assessing their returns a daunting prospect. This white paper presents a public ROI assessment framework that addresses the shortcomings in the available methods and models for assessing public returns.  (WHITE PAPER) READ ABSTRACT |

Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2 by Microsoft September 2009 - (Free Research) Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction.  (WEBCAST) READ ABSTRACT |

Tableau Data Visualization Software Center by Tableau Software March 2008 - (Free Research) The next generation of business intelligent software can be found in this software center from Tableau. The resources compiled here explore ways your organization can get answers from the next generation of business intelligent software. Read more about how you can achieve fast analytics and visualization for everyone from Tableau.  (MICROSITE) READ ABSTRACT |

Web Platform Installer 2.0 by Microsoft October 2009 - (Free Research) In one neat package, the Web Platform Installer gives you the frameworks, web server, database, tools and applications you need to quickly build and run Web applications and solutions on Windows.  (TRIAL SOFTWARE)

Mitigating the Risks Facing Microsoft .NET Applications: Protecting Your Applications from Tampering, Misuse and Theft by V.i. Labs December 2009 - (Free Research) Software vendors and enterprise organizations are increasingly using Common Language Infrastructure platforms like Microsoft .NET. However, using managed frameworks rarely includes an assessment of risks such as reverse engineering and algorithm exposure. Read this paper to learn about some approaches used to protect .NET applications.  (WHITE PAPER) READ ABSTRACT |

Podcast: The End User Experience: Flexible Computing by Intel Technology Provider November 2009 - (Free Research) This podcast explores the business benefits of upgrading to a flexible computing environment. Discover how you can help your customers transition to this environment by providing application virtualisation, profile virtualisation and centralised management tools.  (PODCAST) READ ABSTRACT |

Using Total Cost of Ownership to Determine Optimal PC Refresh Lifecycles by Dell, Inc. and Intel May 2009 - (Free Research) Wipro analysts gathered information from 106 IT organizations in North America, Great Britain, and Germany in March 2009. This whitepaper explores contributing factors that determine the optimal refresh rate for laptop and desktop PCs, using examples from the firms that participated in the survey.  (WHITE PAPER) READ ABSTRACT |

9 Management Practices for Exceptional Webinars by Citrix Online August 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.  (WHITE PAPER) READ ABSTRACT |

Composite Application Management: Bridging the IT Visibility Gap in Complex Composite Applications by Oracle Corporation November 2008 - (Free Research) As more and more IT shops deploy multitier middleware platforms and frameworks for the delivery of business-critical application services, they are expecting to garner the benefits of the service-oriented architecture (SOA) or composite application development approach: agility, flexibility, productivity, and extensibility.  (WHITE PAPER) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company) February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.  (ANALYST REPORT) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!  (WEBCAST) READ ABSTRACT |

Making Enterprise Architecture Work by Infosys Technologies Limited September 2005 - (Free Research) A robust governance framework is imperative for effective Enterprise Architecture (EA). Our framework helps you assess performance and chart a continuous improvement course that deepens the impact of your EA program.  (WHITE PAPER) READ ABSTRACT |

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