This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

In this paper we will take a look at this disturbing trend and provide useful guidance for maximizing the value of SIEM and log management tools, while focusing on protecting systems and data not on simply checking the compliance check box. 

Connecting Through Content, Issue Two examines how technology buyers search for content and how marketers deliver content to them. Content distribution channels, user search techniques, content registration behavior and other aspects of content distribution and syndication are evaluated. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

With companies storing data for longer periods of time to meet compliance regulations and business best practices, the inherent risk of a data breach is growing significantly. Organizations should develop sound encryption key management processes to minimize administrative overhead and maximize the value of data encryption. 

This week’s Computer Weekly examines the growing threat from smartphones being targeted by hackers and viruses as the devices are increasingly used for work. Hospitality giant Mitchells & Butlers talks about its migration to the cloud and the CIO of Airbus discusses his IT priorities and how he spends €500m a year on IT. 

Big data can present big problems. Just ask expert Wayne Eckerson, who takes some time in this first installment of a two-part video series to discuss the common issues surrounding the management of big data growth in a data warehouse. Learn why big data is more pivotal than ever, how you can gain a competitive advantage by analyzing it and more. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

The white paper explores the fundamentals of automated software testing, explains how such an endeavor is actually an investment for a company, and details how a company can get a return on their investment. 

Organizations of all types and sizes are under pressure to boost efficiency, cut costs and reduce power consumption. Dell Compellent Storage Center - a highly integrated, feature-rich data storage solution- was designed to lower data storage TCO. Read this whitepaper to find out how Dell Compellent can save save your company millions of dollars. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.