This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 

Few could have envisioned the global success of SMS (short message service) when the first text message was sent in 1992. SMS has crossed network and technology boundaries, and continues to find new applications, as well as providing inspiration for industry innovation as IP (Internet Protocol)-based messaging builds momentum. 

In August 2011, Forrester Consulting surveyed over 200 leading IT firms in North America and Europe to answer the question, “What are the implications of expanding testing in development, and what does it mean to development quality?”. 

In 2011, Forrester Consulting conducted a study to find out how customer loyalty decision-makers define and execute customer loyalty. Read this study to find Forrester's analysis of how loyalty decision-makers currently use customer data, technology, and analytics to manage customer loyalty programs. 

This e-guide from our editorial team will teach you how to efficiently deliver additional value to customers via social media as well as tips for finding balance when connecting with customers, and expert engagement tips from social media consultant Erik Qualman. 

This paper examines how your organization can benefit from the new version of SharePoint. Whether you are an end-user who wants faster queries and easier editing options; or an administrator who wants leverage when working with developers, an upgrade to the new version of SharePoint will definitely reap dividends. 

Get details on the dynamics at play around email archiving: SEC regulations, backup considerations and best practices for retention. Finally, find out which hardware and software products do a good job at email archiving. 

Read this tip guide now to learn expert tips for interacting with your customers through Web 2.0. 

As more organizations adopt mobile applications, it has become apparent that functional testing for mobile apps presents a unique set of challenges that desktop and Web app testing methods cannot address. But how exactly can organizations adapt their functional testing to ensure high quality, secure mobile apps? Check out this webcast to find out. 

Read this e-guide and explore key techniques for using Web 2.0 technologies to improve your customer service, marketing and sales efforts. Discover a sound customer service strategy for your organization, as well as two types of online customer service initiatives.