This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives. 

The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. 

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

The SAP Portal Site Management app allows you to run multiple portals within an integrated Web content management (WCM) system. Watch this step-by-step demonstration to see just how easy it is to edit an existing Web page using the tool. Learn how SAP Portal Site Management can enhance your portal environment and improve your overall experience. 

This paper discusses the improved functions of portals, specifically SAP NetWeaver, and how you can make the most of them within the enterprise. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

“Before Autotask, we were spending way too much time billing and invoicing. Now an invoice goes out half an hour after the work was completed.” Richard Fitzgerald, President of 2GEN Pty LTD 

Master data management (MDM) tools are on the rise as more companies look toward ways to solve all their data needs through one system. This expert e-guide from our editorial team features two articles with exceptional insight on what vendors and trends are prevailing in the current MDM market.