Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

The company’s previous tape system wasn’t meeting Cornerstone’s needs, particularly with 50 percent annual data growth. Cornerstone selected the Quantum Scalar i500 intelligent tape library platform due to its modularity, speed and the ability to move to LTO-4 tapes. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

Query performance three times faster is just one item in this top-10 list from the analysts at Enterprise Management Associates (EMA). Download this article to read the full top 10 and learn why Cognos 10 holds "strong value for upgrading customers and prospects." 

In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. 

The Smartphone market is characterised by increasing competition on one hand and healthy growth prospects in the medium-term on the  other. Barriers to entry are high for most players, owing to the global nature of the  mobile industry and the consequent financial strength required to enter the market. 

Databases hold a wealth of important information but without proper upkeep it is worthless. Read this white paper to learn how easy it is to prevent huge database errors with data cleansing processes. 

Whether you are just starting a compliance program or need to fine-tune your existing process, this document will help you understand the steps involved in becoming GIPS compliant. It is not a substitute for the Standards themselves. It is designed to help you understand the value of compliance, what’s needed to achieve it, pitfalls to avoid. 

The Quantum Scalar i500 combines a modular design with continuous robotics to provide the scalability, performance and reliability that customers require. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

In this report extract, Juniper Research discusses trends in the market for tablet PCs and eReaders.