<p>Many firms are now planning to run mission critical workloads on public cloud, according to this research from Forrester and BMC.</p> 

This finantial e-guide covers the impact of real-time data and how to take advantage of new risk strategies. Articles and research focus on technological innovation, business strategy and geographical markets and is full of insights from Sybase experts and other leaders across the financial services industry. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

Read this enlightening paper featuring research from IDC to learn more on the growing trend of predictive analytics, including how it differs from non-predictive business analytics projects. Also discover some of the changes in IDC research over the past eight years as well as some of the additional benefits from predictive analytics projects. 

This week’s Computer Weekly asks what chancellor George Osborne's Budget means for the UK IT community and if he can deliver his goal to make Britain "the technology centre of Europe". Also you'll find the final part of our private cloud Buyer's Guide and we examine the options for choosing the right WAN optimisation strategy. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 

This small business report looks at the degree to which small businesses are sharing data, the ways in which they are doing so and the real and perceived risks. It shows how these risks can be mitigated. 

How can you adapt your enterprise information management to the lightning-fast pace created by big data, social media and mobile devices? View this presentation to learn why Gartner Research predicts that standardizing on a common and unified information management infrastructure will help organizations outperform their peers by 20% through 2015. 

This SearchStorage.com E-Guide is here to help you make the transition from tape to disk as smooth as possible. Read on as backup expert Brien Posey offers insight into the 7 steps that you need to follow in order to have a fast, stress-free transition. 

This week’s Computer Weekly examines research that suggests CEOs want to invest in IT more than ever, but still see CIOs as technical experts and not business people. We review SQL Server 2012 and ask if Microsoft's database software is catching its competitors as well as concluding our Buyer's Guide to data security.