Join us for an exclusive webcast and hear from Forrester Research about how you can prepare to drive key business outcomes through your digital marketing efforts. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 

Watch this webcast and join James Kobielus of Forrester Research, Sybase and Fuzzy Logix to learn how to put the power of complex, advanced analytics into the hands of non-technical knowledge workers and clients. You will learn why companies are turning to in-database analytics to gain faster insight into data. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

In order to combat the ever-evolving challenges of today’s networks, it’s time to head back to school in our exclusive Network Evolution University – Featuring three distinct classes and nine progressive learning lessons that explore all there is to know about next generation networks and how to overcome the challenges they present. 

This webcast featuring Wayne Eckerson, BI expert and Director of Research for Business Application and Architecture at TechTarget, examines how BI tools will balance top-down, metrics-reporting with bottom-up, ad hoc analysis in a user friendly manner that delivers fast performance while securing information consistency. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

The market for email archiving is growing fast due to a real need for control risk and increased productivity in organizations. Access this Bloor Research paper to explore the email archiving systems and services available. Discover the strengths and weaknesses of major players in the market today. 

In order to analyze the cost of deploying and managing an email system, Osterman Research undertook a primary and secondary research program. This data was then combined with secondary research in order to develop a cost model that compares MDaemon and Microsoft Exchange. Read on to see how the results may impact your own decision. 

As research suggests, investments in data integration and analytics that maximize the value of each customer are worthwhile and create potential for financial gain. To quantify the value of those investments, an illustrative $8 billion communications provider was modeled. Results from this effort are presented throughout this paper. 

In this research brief, explore the key findings of a survey studying the impact of cloud computing and what to keep in mind, from a security standpoint, when moving applications to the cloud.   

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why.