The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 

Server virtualization presents some interesting implications for disaster recovery (DR), including cost reductions and increased recovery times. In this FAQ, business continuity expert Paul Kirvan discusses the various server virtualization approaches that are effective for DR and how they benefit failover and failback processes. 

Join Founder and Lead Analyst of DCIG, Jerome Wendt as he answers the most common data deduplication questions he’s hearing today – including the technology’s  benefits, dedupe products to watch out for, target dedupe on a virtual tape library and more. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

Read this white paper to learn how after deploying PingFederate or PingConnect your organization will yield a high return on investment and run more efficiently and will have distinct competitive advantage over companies that do not leverage Internet Identity Security Software. 

This FAQ answers your top questions about balancing the security of your corporation and its confidential information with the usability and convenience that your end-users want on their mobile devices. 

Will you be able to achieve the huge data reduction ratios that data deduplication vendors are touting? In this FAQ guide, analyst Jerome Wendt answers the most common data deduplication questions he's hearing today. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

This FAQ guide features 24 commonly asked questions and answers - both general and technical - regarding the Dell Management Plug-in for VMware vCenter. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.