This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

As many executives embrace the idea of a true “single version of the truth” about their customers, they face the fact that their data warehouse and CRM systems, however successful, haven’t reached this goal. 

This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan. 

This webcast introduces IBM Content and Predictive Analytics for Healthcare, the first Ready for Watson solution. 

Social channels are here to stay and should be part of your customer engagement strategy, as you will be re­quired to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experi­ence strategy. 

General-purpose PDAs and ruggedized enterprise mobile computers are made for separate markets, designed for different tasks, and vary by their size, weight and materials. But the biggest difference between these device types is their total cost of ownership (TCO). This white paper explains how your business can get TCO as low as possible. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

The expectations, working methods and tools used by employees in all organisations have changed as a result of advances in communications technologies. 

Over the past 12 months, the global market for applications – fuelled by the astonishing and unprecedented activity experienced on Apple’s App Store and iPhone – has continued its stellar levels of growth. 

This paper discusses the direct relationship of self-service business intelligence (BI) and self-service data integration (DI) and explores how to build a complete self-service solution that provides enhanced visibility and flexibility for integrating, cleansing and analyzing data with ease. 

Operational dexterity is essential in today's globally competitive business environment. A predictive analytics solution can help you achieve this level of agility. This webcast from IBM outlines a predictive operational analytics option that enables you to capture and integrate data to determine future outcomes and make better decisions. 

The Solvency II Directive was rolled out to protect consumers by promising that insurance companies maintain sufficient funds to meet all claims. Complying with the risk management portion of the initiative can be difficult for insurance companies. This paper details how Unum implemented an operational risk management solution to address this.