Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well. 

This four-part expert handbook explores SAP's software options for social media analytics, and investigates how they stack up against other vendors so that you can choose the right textual analysis tool for your business. 

Using modern-day Agile techniques such as automation and cloud hosting solutions, today’s IT leaders have opportunities to reap better returns on their ALM investments. In this issue, experts will share source code control system automation strategies, hosting options for code repositories and trends in requirements management tools. 

This expert guide explains some of the prominent differences between Software as a Service (SaaS) enterprise resource planning (ERP) software and hosted ERP systems including cost, benefits, and risks of both. 

This first issue of SearchSoftwareQuality.com's Software Testing E-zine covers two new technology areas - virtualization and rich Internet applications (RIAs) - that are changing software testing approaches and presenting new challenges. 

Application lifecycle management (ALM) is what keeps the latest software tools working, and Agile ALM provides transparency and improved communications between teams and stakeholders. This exclusive e-zine discusses the latest collaboration tools for ALM and software configuration management (SCM). 

This three-part guide offers expert advice to help you get a handle on application lifecycle management (ALM) requirements. Uncover the new challenges introduced by increasingly dispersed teams and mobile apps, and learn how you can drive requirements management success by reading on now. 

In this SearchDataBackup.com E-Guide, storage expert W. Curtis Preston discusses deduplication systems, and the steps you need to take to make sure your dedupe solution is on the right side of those two extremes, while ESG Senior Analyst Lauren Whitehouse offers insight into taking a software or hardware approach to deduplication. 

Developing a Software as a Service (SaaS) enterprise resource planning (ERP) request for proposal (RFP) is different from on-premise, requiring more attention to the vendor’s financial viability. In this expert guide, readers will get advice on the right questions to ask when purchasing SaaS ERP. 

In this Exchange backup software guide, learn where and why third-party backups are necessary. We'll also discuss key features and functionality of the biggest players and what interested buyers should look for. 

Today's ever-changing technology landscape demands increased flexibility throughout all stages of an application's lifecycle. This expert e-guide explores the key areas and metrics that CIOs and project managers should focus on to ensure top-notch software quality throughout your core applications lifecycle. 

This expert E-Guide, brought to you by SearchServerVirtualization.com and Dell, provides an overview of the expenses associated with virtualization and highlights the virtual server trends expected for 2010. Gain insight into the tangible virtualization costs, and learn how to keep pace with the changing server virtualization market. 

This expert resource explores a virtualization strategy for reducing the licensing costs of Microsoft's SQL Server 2012 upgrade. Learn more about the benefits server virtualization can provide to your Microsoft environment.