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Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.  (CASE STUDY) READ ABSTRACT |

Marketing Executive Strategy Brief by Oracle Corporation July 2012 - (Free Research) In this white paper, explore the deep connection between customer experience and business value, and discover how third-party marketing and loyalty strategies and services can bolster that connection.  (WHITE PAPER) READ ABSTRACT |

Executive Insight: Multi-Sourcing in the Call Center by inContact February 2009 - (Free Research) This paper examines how many executives are beginning to understand that cutting cost by outsourcing call center operations isn't always the best solution. Learn how "cheaper" often comes at the expense of "better".  (WHITE PAPER) READ ABSTRACT |

Executive Brief Digital Transformation: Creating New Business Models Where Digital Meets Physical by IBM November 2011 - (Free Research) As businesses embrace the digital revolution, they're rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. This report is designed to provide senior executives with analysis and insight on how fast and how far to go on the path to digital transformation.  (WHITE PAPER) READ ABSTRACT |

The 2004 Oversight Systems Financial Executive Report on Sarbanes-Oxley by Oversight Systems August 2008 - (Free Research) Through a combination of an invitation-only online survey and survey intercepts, 222 corporate financial leaders from across the U.S. participated in this study on corporate attitudes toward Sarbanes-Oxley compliance.  (WHITE PAPER) READ ABSTRACT |

IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company) August 2005 - (Free Research) This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.  (ANALYST REPORT) READ ABSTRACT |

IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company) August 2005 - (Free Research) This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.  (WEBCAST) READ ABSTRACT |

Spotlight on IT - Sustained Growth through Operational Excellence by SAP America, Inc. July 1967 - (Free Research) This paper-one of four function-specific papers-is based on the IT responses and follow-up interviews with technology executives who participated in the 2008 Economist Intelligence Unit operational excellence survey sponsored by SAP.  (WHITE PAPER) READ ABSTRACT |

What Senior Management Needs to Know and Do About the Customer Experience by Verint Systems October 2011 - (Free Research) Enhance your company's customer experience with this advice from Kathleen M. Peterson, Founder and Chief Vision at Officer Power House Consulting.  (WHITE PAPER) READ ABSTRACT |

New Contact Center Megatrends and How to Ride them: The Contact Center Executive’s Guide to Career Success in Turbulent Times by eGain Communications Corp. February 2010 - (Free Research) Megatrends are not fads; they won’t go away after a while. The trick is to embrace change and stay ahead of these trends instead of getting swept away. This paper discusses what the seven megatrends of transforming contact centers today. Read on to learn more about these trends and learn some proven ways of how to benefit from them.  (WHITE PAPER) READ ABSTRACT |

Six Solutions for What's Keeping Executives Up at Night by Citrix Online- GoToAssist October 2011 - (Free Research) This comprehensive white paper highlights six solutions to the issues support executives face on a daily basis.  (WHITE PAPER) READ ABSTRACT |

Using Enterprise Systems to Gain Uncommon competitive Advantage by Accenture June 2008 - (Free Research) Enterprise systems can lead to high performance in terms of differentiated customer response, new market discovery and development, and even the rapid reconfiguration of fundamental business processes.  (WHITE PAPER) READ ABSTRACT |

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.  (WHITE PAPER) READ ABSTRACT |

Business Intelligence In the Corporate Finance Environment: Productivity Gains Associated with Data Agnostic BI Solutions by IBM December 2010 - (Free Research) Read this paper to learn how organizations with highly-complex organizational structures will find an application independent business intelligence strategy more effective than BI tools that come bundled in ERP applications.  (WHITE PAPER) READ ABSTRACT |

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why.  (PODCAST) READ ABSTRACT |

Computer Weekly – 27 November 2012: Announcing the most influential people in UK IT by ComputerWeekly.com November 2012 - (Free Research) In this week's Computer Weekly, we reveal our annual UKtech50 list of the 50 most influential people in UK IT, and interview the winner, Warren East, CEO of chip design firm ARM. Also in this issue, we conclude our buyer's guide to infrastructure as a service with an in-depth analysis of Microsoft's Azure cloud platform. Read the issue now.  (EZINE) READ ABSTRACT |

The Deciding Factor: Big Data & Decision Making by ComputerWeekly.com June 2012 - (Free Research) This study by Capgemini and the Economist Intelligence Unit report assess the impact of Big Data on businesses.  (ESSENTIAL GUIDE) READ ABSTRACT |

Navigating the path to satisfying online customer experience by Tealeaf November 2011 - (Free Research) Read this exclusive e-guide to get an executive-level, 360-degree view on which CRM approaches are best for different business scenarios -- from winning strategies for mobile users to social CRM tools to best practices for multi-channel customer experiences.  (EGUIDE) READ ABSTRACT |

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World by SDL Web Content Management Solutions Division April 2011 - (Free Research) This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change.  (WHITE PAPER) READ ABSTRACT |

The Importance of Real-Time Executive Dashboards by ASG Software Solutions February 2011 - (Free Research) Join Jean-Pierre Garbani, Forrester vice president and principal analyst, and Ed Hallock, ASG's senior dirctor of product management, for this informative webcast.  (WEBCAST) READ ABSTRACT |

Online Content Speaks Volumes by SiteCore July 2008 - (Free Research) This whitepaper examines the results of a survey by Aberdeen in which 300+ executives, users, and managers of online content management systems were asked the methods they use for building their web content management and delivery models.  (WHITE PAPER) READ ABSTRACT |

Gartner newsletter: What can social intelligence do for your business? by Hewlett-Packard Limited February 2012 - (Free Research) Access this paper now to discover how your company can develop a strong social media strategy in a matter of a few days.  (EBRIEF) READ ABSTRACT |

Sales Executive Strategy Brief by Oracle Corporation August 2012 - (Free Research) In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.  (WHITE PAPER) READ ABSTRACT |

Web 2.0 at Work: Departmental Use Cases by Oracle Corporation August 2008 - (Free Research) With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces.  (WHITE PAPER) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.  (ANALYST REPORT) READ ABSTRACT |

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