The need for strategic information by department and executive managers is driving the transformation of tactical departmental systems into enterprise solutions, regardless of the size of the company employing the solutions. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

SAP recently released two new mobile apps aimed at increasing the scope of HR-related information that employees, executives, and managers can access outside the workplace. Read this expert e-guide to learn how to maximize the value of your HR initiatives by leveraging SAP’s new mobile technologies. 

This week’s Computer Weekly contains an exclusive interview with JP Morgan COO India Gary-Martin about juggling multiple legacy IT systems while keeping the merchant bank compliant. We also look at how near-field communications technology promises to revolutionise consumer spending and we ask whether 2012 could be the year that APM becomes vital? 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

This paper offers a guide for presenting the relatively high costs of expanding physical environments and the savings components of virtualization. 

Not long ago, the average executive’s idea of a business forecast was a simple, spreadsheet-based extrapolation of previous performance. Today, however, business executives are recognizing the need to use the billions of data records stored within their company’s IT systems for more advanced analytics. 

The Corporate Executive Board IT Budget Benchmarking Survey assess IT spending,  staffing, and outsourcing levels at more than 175 organizations globally, representing roughly US$38 billion in IT spend. Download for the latest IT budget trends. 

This case study describes how Alegent, a large healthcare system in Nebraska, implemented Courion Solutions to assist with their access assurance needs. Read on to learn what was changed and the benefits that were attained. 

The need for timely and succinct business intelligence (BI) continues to grow as executives demand critical information to seize opportunities faster than competitors and to address potential problems in the making. But increasingly, it is not just C-level executives and upper management who need access to business intelligence. 

How much do senior executives value data protection? This study examines key perceptions on what executives believe is the most important factors and activities justifiable for a data protection program. View now to gain a better understanding of their views to help you make the business case for data protection for your organization. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.