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Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars by Citrix Online November 18, 2009 - (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.  (WHITE PAPER) READ ABSTRACT |

NBA Basketball Team Scores with Sales Force Automation Tool by Microsoft April 11, 2008 - (Free Research) Read how a Microsoft Dynamics solution helped a NBA Basketball team gain benefits such as system connectivity, sales force automation, and enhanced productivity.  (CASE STUDY) READ ABSTRACT |

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (PODCAST) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company) June 2007 - (Free Research) If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience.  (ANALYST REPORT) READ ABSTRACT |

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (PODCAST) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (ANALYST REPORT) READ ABSTRACT |

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (ANALYST REPORT) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.  (WEBCAST) READ ABSTRACT |

Data Center Architecture Decisions: A Free Virtual Seminar Focused on Dealing with Data Center Growth in a Down Economy by Data Center Decisions December 2009 - (Free Research) Attend this free virtual event and hear from top data center experts who will provide you with a coherent strategy to consolidate your data center, build a new facility or make an educated decision on the cloud model best suited for your environment.  (VIRTUAL TRADE SHOW) READ ABSTRACT |

Personalized content and Advertising: How it works by Alcatel-Lucent November 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice.  (VIDEO) READ ABSTRACT |

Personalized content and Advertising by Alcatel-Lucent November 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice.  (VIDEO) READ ABSTRACT |

Deploying a BackUP system that won't break IT's Back. by SonicWALL November 2009 - (Free Research) SonicWALL's award-winning solutions for the enterprise, distributed enterprise and SMB include network security, secure remote access, content security, backup and recovery, and policy and management technology.  (WEBCAST) READ ABSTRACT |

Targeted Interactive Advertising: A Killer Revenue App by Alcatel-Lucent November 2009 - (Free Research) Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising.  (VIDEO) READ ABSTRACT |

Demo: Personalized content and Advertising by Alcatel-Lucent November 2009 - (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.  (VIDEO) READ ABSTRACT |

Brand Management - Leveraging the Power of Integrated Marketing by SAP AG February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.  (WHITE PAPER) READ ABSTRACT |

IBM Web Seminar: Dynamic Process Change to Optimize Cost and Agility by IBM October 2009 - (Free Research) Tune into this Web Seminar to hear BPM industry analysts, Dr. Bruce Silver and Amy Lipton share how dynamic BPM powered by the IBM Smart SOA approach can help you react quickly and drive ROI. After the seminar you'll receive a complimentary IBM BPM assessment for a targeted analysis of your current situation.  (WEBCAST) READ ABSTRACT |

Simplify and Automate: Building Your Roadmap to Improve IT Delivery and Support - A free one-day virtual seminar brought to you by BMC Software, Inc. by BMC Software, Inc October 2009 - (Free Research) Find out how you can build a plan for IT simplification and automation and get practical advice for your complex challenges around areas such as: business service management, service desk and self-service, mainframe cost optimization, virtualization and cloud computing.  (VIRTUAL SEMINAR) READ ABSTRACT |

Storage Decisions Virtual Seminar: Backing Up Virtual Machines by Storage Decisions November 2009 - (Free Research) The Storage Decisions Virtual Seminar, "Backing Up Virtual Machines" addresses the challenges in backing up and recovering virtual machines residing in a virtual infrastructure.  (VIRTUAL TRADE SHOW) READ ABSTRACT |

IBM Cognos Online Conference for Retailers and Manufactures by IBM October 2009 - (Free Research) This 2-hour complimentary virtual seminar on performance management (PM) takes place on October 21 and continues on November 4th — Join us to learn how PM can help you improve visibility into your manufacturing business so you can reduce costs, speed delivery and efficiency, satisfy customers and create innovative new products.  (VIRTUAL SEMINAR)

Storage Decisions UK Virtual Seminar: Backing Up Virtual Machines by Storage Decisions November 2009 - (Free Research) The Storage Decisions Virtual Seminar, "Backing Up Virtual Machines" addresses the challenges in backing up and recovering virtual machines residing in a virtual infrastructure  (VIRTUAL TRADE SHOW) READ ABSTRACT |

The Alcatel-Lucent Multi-screen Experience by Alcatel-Lucent June 2009 - (Free Research) This video demonstrates how our Multi-screen Experience enables the seamless movement of content and services across devices. It shows how with its unique ability to bring consumers more freedom and simplified consumption, multi-screen will create growth through a constructive intersection of content, advertising and communication industries.  (VIDEO) READ ABSTRACT |

Reality Check: The New End-to-end Application Performance Management Imperative Virtual Seminar by Compuware Corporation October 2009 - (Free Research) What Application Performance Management tactics and best practices can you apply to ensure a good end-user experience? What process and strategy can you institute to enable your IT organization to align with the business? What can you do to prepare for the additional complexities that virtualization, cloud and SOA can bring to your environment?  (VIRTUAL TRADE SHOW) READ ABSTRACT |

Data Protection Virtual Seminar by SearchSecurity.com November 2009 - (Free Research) The combination of the ever-changing compliance landscape, Web 2.0 and technologies such as mobile devices have made it increasingly more difficult to track where your confidential data resides and put mechanisms in place to protect it.  (VIRTUAL TRADE SHOW) READ ABSTRACT |

Storage Decisions Advanced Backup School Virtual Seminar: 2010 UK Planning Edition! Dashboard by Storage Decisions September 2009 - (Free Research) Join noted backup expert W. Curtis Preston LIVE online on September 17, 2009 for a 3-part presentation on backup planning for 2010. Get expert tips on where to add efficiency to your backup operations now -- and gain valuable information on the biggest backup trends being deployed in IT shops as we move towards year end.  (VIRTUAL TRADE SHOW) READ ABSTRACT |

Storage Decisions Advanced Backup School Virtual Seminar: 2010 Planning Edition! Dashboard by Storage Decisions September 2009 - (Free Research) Join noted backup expert W. Curtis Preston LIVE online on September 15, 2009 for a 3-part presentation on backup planning for 2010. Get expert tips on where to add efficiency to your backup operations now -- and gain valuable information on the biggest backup trends being deployed in IT shops as we move towards year end.  (VIRTUAL TRADE SHOW) READ ABSTRACT |

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