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The Responsive Supply Chain: Managing Market Events in the Consumer Goods Industry by SAP AG September 18, 2008 - (Free Research) This report focuses on the market events that impact demand. It explains the six market event categories that cannot be controlled but can be effectively managed if the right processes and technologies are in place.  (WHITE PAPER) READ ABSTRACT |

Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars by Citrix Online November 18, 2009 - (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.  (WHITE PAPER) READ ABSTRACT |

NBA Basketball Team Scores with Sales Force Automation Tool by Microsoft April 11, 2008 - (Free Research) Read how a Microsoft Dynamics solution helped a NBA Basketball team gain benefits such as system connectivity, sales force automation, and enhanced productivity.  (CASE STUDY) READ ABSTRACT |

Increase Your Returns Using Event-Based Marketing by Infor CRM July 22, 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.  (WHITE PAPER) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.  (WEBCAST) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company) June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!  (WEBCAST) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company) July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

Mosaic Technology trims sales cycle by up to 50% and converts 20% of leads into sales with Dell PartnerDirect program by Dell, Inc. and Intel May 2009 - (Free Research) Mosaic Technology sought to partner with a larger company to obtain sales, marketing and technical support, thereby extending its reach into the server and storage virtualization market.  (CASE STUDY) READ ABSTRACT |

Using Webinars to Engage Prospects by Citrix Online August 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.  (WEBCAST) READ ABSTRACT |

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.  (WEBCAST) READ ABSTRACT |

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (PODCAST) READ ABSTRACT |

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (PODCAST) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (ANALYST REPORT) READ ABSTRACT |

Business Wire hosts award-winning events for client education with GoToWebinar by Citrix Online June 2009 - (Free Research) Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more.  (CASE STUDY) READ ABSTRACT |

The Virtual Presenter's Series: Start Right. Design Right. Present Right. by Citrix Online August 2009 - (Free Research) View this on-demand Webinar series with Roger Courville, Webinar expert and author of the new book, The Virtual Presenter's Handbook, for a 3-part Webinar series on how to plan, design, and present your own Web events like a pro.  (WEBCAST) READ ABSTRACT |

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (ANALYST REPORT) READ ABSTRACT |

IBM Cognos Online Conference for Retailers and Manufactures by IBM October 2009 - (Free Research) This 2-hour complimentary virtual seminar on performance management (PM) takes place on October 21 and continues on November 4th — Join us to learn how PM can help you improve visibility into your manufacturing business so you can reduce costs, speed delivery and efficiency, satisfy customers and create innovative new products.  (VIRTUAL SEMINAR)

SQL Server 2008 Upgrade Series: Performance by Dell, Inc. and Intel November 2009 - (Free Research) This article explores ways in which small and mid-sized businesses can improve the performance of their databases — and their businesses — by upgrading to SQL Server 2008.  (TECHNICAL ARTICLE) READ ABSTRACT |

Empowering the Business to Sense and Respond: Delivering Business Event Processing with IBM WebSphere Business Events by IBM July 2008 - (Free Research) This paper addresses one of the critical IBM technologies for supporting agility and alignment, Business Event Processing (BEP).  (WHITE PAPER) READ ABSTRACT |

Gartner's Magic Quadrant for IT Event Correlation and Analysis by BMC Software, Inc November 2009 - (Free Research) Before investing in an event management solution, you’ll want to know how the product will fit within your overall event-to-incident and problem management processes, including workflow, escalation and integration with service desk tools. Gartner assesses the vendor landscape in their latest Magic Quadrant for IT Event Correlation and Analysis.  (ANALYST BRIEF) READ ABSTRACT |

Drive Your Enterprise with Event-Driven Scheduling by Help/Systems September 2009 - (Free Research) Use Event Monitors to create an event-driven schedule for your enterprise using system events on your Windows, UNIX, and Linux servers to launch reactive jobs through Robot/SCHEDULE.  (WHITE PAPER) READ ABSTRACT |

Robot/SCHEDULE Enterprise by Help/Systems September 2009 - (Free Research) Are you prepared for your next audit? This webcast explores a new tool that expands job scheduling and server management to your server. Discover how this approach can help your organization pass its next audit with ease.  (WEBCAST) READ ABSTRACT |

Security Intelligence: Essential Decision Support for Security, Compliance and Risk Management Operations by SenSage Inc. December 2009 - (Free Research) The digital infrastructure used by businesses and governments is more sophisticated, more complex and more vital than ever. Read this paper to learn about Security Intelligence and Event Data Warehouse solutions that are purpose-built to address the decision support requirements of security, risk, and compliance operations.  (WHITE PAPER) READ ABSTRACT |

Complex Event Processing and Service-Oriented Architecture by Progress Software, Inc. October 2009 - (Free Research) This webcast shows the potential roles of both general and complex event processing within your SOA initiative, and how these two approaches can be applied in a complementary fashion to meet a variety of business objectives.  (WEBCAST) READ ABSTRACT |

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