This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Check out this evaluation of a data protection solution for VMware. Access test results regarding ease-of-implementation, functionality and interoperability in VMware vSphere 5 environments. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

As more and more human activity moves online, it is easy to think that geography no longer matters—surely the internet is without borders? Whilst in some cases this is true, more often than not online activity spills over into the real world. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Test Drive IBM Cognos Express in the Cloud! Check out this easy online trial of IBM Cognos Express. Take a closer look at selected reporting, analysis and planning capabilities – without installing any software on your system. You can access the trial online for up to four hours and repeat the trial as often as you like. 

<p>Until you actually implement a unified computing system, it is difficult to justify your investment in one. This report quantifies the benefits of these systems as well as costs to factor into your purchasing decision.</p> 

Online airline and travel group Meridiana fly needed a faster, more cost-effective way for its growing customer base to book reservations online. They turned to the Riverbed Stingray Traffic Manager, which ensured a fast, responsive website that could cope with increasing high-demand. 

KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.