This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

This week's Computer Weekly examines how the Football Association's IT director is using technology to help improve the prospects for the England national team. Our Buyer's Guide to government IT looks at the future of open source in the public sector and we report from Infosec 2012 on the rising number of cyber attacks. Read the issue now. 

Get a free 60-day evaluation of VMware vSphere, the industry's leading and only robust virtualization platform for building cloud infrastructures. 

As companies face the prospect of a recession, IT is even more challenged to justify and deliver value while avoiding risky projects.  This is not the time to slash budgets; instead, follow a few rules to simplify decision making and focus your investment in areas that deliver the greatest return. 

In this week’s Computer Weekly, we talk to the British Library about the enormous storage challenges of digitising its printed archive; we examine the state of the UK IT jobs market and the skills that are most in demand by employers; and we look at case studies of the best virtualisation projects. Download the new issue now. 

For every area of your datacenter, Sun Professional Services has created a tailored assessment service. 

Although pay levels are unlikely ever again torise as fast as they did at the end of the 1990s when fears about the “millennium bug” stoked thefires of an already over-heated job market – or to fall as fast as they did when the bug failed to bite– employers are acutely aware of the need to keep a close eye on short- and long-term pay trends. 

In this week’s Computer Weekly, we look at the IT challenges facing retailers, as consumers turn increasingly to web and mobile shopping channels. Oracle president Mark Hurd talks about how the supplier intends to simplify IT infrastructures. And new government CIO Andy Nelson discusses how he plans to transform Whitehall IT. Read the issue now. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

This white paper explains the differences between the de-duplication approaches, discusses the strengths and limitations of each, shows how different backup tasks are likely to benefit from them, and talks about the business benefits. 

Choosing sourcing and procurement software can be overwhelming. Should you go with an enterprise resource planning (ERP) or best-of-breed vendor? Is the cloud or on-premise the best place to run your app? What functionality should the software provide? Read this expert e-guide to learn how to select a useful, cost-effective procurement system. 

In this comprehensive guide, review the new advanced storage features included in VMware vSphere 5.0 and discover how you can leverage them for your virtual environment to enable greater storage automation and consolidation while maintaining service levels.