10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc. Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased more... >> Discover more offerings from Vtrenz, Inc.
		Downstream Data Webcast -- Benefits Beyond Sales and Marketing by SAP America, Inc.. Join SAP, Consumer Goods Technology, AMR Research, and The Coca-Cola Company for a comprehensive online discussion, and discover how critical insights about consumer demand more... >> Discover more offerings from SAP America, Inc..
		TechExcel CustomerWise (formerly TechExcel CRM) Customer Support Software by TechExcel, Inc.. CustomerWise helps optimize your support process by providing your internal support team with all of the tools necessary to resolve support requests quickly. From incident more... >> Discover more offerings from TechExcel, Inc..

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc. June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend. (CASE STUDY) READ ABSTRACT | GO TO CASE STUDY

Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities by Aprimo, Inc. June 2008 - (Free Research) An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Viral Marketing Simplified: Best Practices for Marketing Your Business to New Customers by Cisco Systems, Inc February 2008 - (Free Research) Viral marketing, buzz marketing, stealth marketing -- the names vary, but its popularity is undeniable. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Benchmarking IT Risk & Compliance OnDemand webcast by Symantec Corporation. June 2008 - (Free Research) Join Jennie Grimes, Senior Director, Symantec Enterprise Marketing and Jim Hurley, Managing Director, IT Policy Compliance Group; Symantec Senior Research Mgr as they explore IT Risk and Compliance critical issues. (WEBCAST) READ ABSTRACT | GO TO WEBCAST

Permission Email and RSS Marketing Solutions by Silverpop Systems, Inc. (E-mail this company) Silverpop provides high-volume permission email and RSS marketing solutions. We guide top companies worldwide through the shifting complexities of the evolving digital medium, and help them tap into the unrivaled potential of email and RSS for cultivating customer relationships while achieving high ROI.  (ASP) GO TO DETAILED REPORT

6 Key Requirements to Accelerating Marketing Activity by Aprimo, Inc. June 2008 - (Free Research) MRM automates core marketing processes through a combination of workflow and role-based applications to the team members who must work together to make marketing happen. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

That Was Then...This Is Now: The New Rules of Email Marketing by Silverpop Systems, Inc. (E-mail this company) January 2005 - (Free Research) To succeed in the new world of email marketing, you need to move away from the old assumptions and adopt a new way of thinking. As you read this white paper on new approaches to email marketing, keep in mind that there are a select few solution providers, including Silverpop, who know how to help you fully maximize the value of email marketing. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Email Creative That Works - An Evaluation Of Opens And Click Rates Associated With Various Creative Elements by Silverpop Systems, Inc. (E-mail this company) January 2006 - (Free Research) To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates. The study revealed some interesting and surprising results. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Beyond VoIP: Enterprise Perspectives on Migrating to Multi-modal Communications and Wireless Mobility by Avaya, Inc July 2008 - (Free Research) As per this report the industry providers are already delivering the new piece parts for such convergence, although new standards are still evolving to enable maximum interoperability across converged telecommunication infrastructures. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Blade Servers for the Masses: Cost Advantages in Midsize and Enterprise Markets by Hewlett-Packard Company July 2008 - (Free Research) This paper highlights the cost advantages of blade servers and how they can cater to the needs, no matter what the company size. Read this to learn why blade-servers are more cost-effective than rack-optimized servers. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Accelerate Sales with Electronic Signature Technology by DocuSign Inc April 2008 - (Free Research) This brief discusses the role of electronic signature technology in accelerating the most crucial piece of the sales cycle--getting a deal signed, closed, committed. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Vtrenz, A Silverpop Solution Marketing Automation for Lead Generation by Vtrenz, Inc Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company) July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. (WEBCAST) READ ABSTRACT | GO TO WEBCAST

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. (ANALYST REPORT) READ ABSTRACT | GO TO ANALYST REPORT

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. (CASE STUDY) READ ABSTRACT | GO TO CASE STUDY

Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc. June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Solutions Marketing – The New Product Marketing by ZIGZAG Marketing, Inc. July 2008 - (Free Research) This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

IFS Enterprise Asset Management - EAM / CMMS by IFS IFS Enterprise Asset Management (EAM) is an information management system that connects all departments and disciplines within a company, making them an integrated unit.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

IFS Machinery - ERP for Complex Order-Driven and Mixed-Mode Manufacturing by IFS IFS offers a proven solution for machinery manufacturers who produce, deliver & service their products based on unique customer requirements, using either predefined product configurations or custom engineering. IFS helps coordinate complex order-driven & mixed-mode manufacturing and purchasing of material.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Connectivity Conundrum - Companies Learning to Do More with Less by RCR Wireless by NetMotion Wireless (E-mail this company) October 2007 - (Free Research) This October 6, 2007 RCR Wireless article describes how the mobile enterprise market is evolving and how organizations like Cox Communications are leveraging mobile technologies to resolve mobile computing challenges and ultimately, improve the productivity of their mobile workers in the field. (ARTICLE) READ ABSTRACT | GO TO ARTICLE

Getting the Message on Email Servers: Finally, There Is an Alternative to Microsoft Exchange by PostPath, Inc. May 2008 - (Free Research) This whitepaper delves into the drawbacks associated with Microsoft Exchange. It explains how PostPath Servers can eliminate those drawbacks, save your organization time and money, and reduce complexity–while also making your infrastructure more robust, flexible, and extensible. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Astea Alliance Service Management Suite by Astea International Inc. (E-mail this company) Astea Alliance service management suite integrates & optimizes business processes for Contact Center, Field Service, Depot Repair, Logistics, Professional Services, & Sales & Marketing. Astea helps organizations maximize the value of their service operations by providing comprehensive, cost-effective solutions that optimize the service enterprise.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

HEALTHsuite® - Claims Processing Software by RAM Technologies, Inc. HEALTHsuite is an administrative claims processing system designed for health plans and other health care organizations. Rich in features and functions to support health plans of all sizes and types, HEALTHsuite supports all aspects of health care administration including HMO, Consumer Driven, Medicare, Medicaid and Federal Health Benefits.  (ASP & SOFTWARE PRODUCT) GO TO DETAILED REPORT

Cisco MDS 9124 Ups the Ante in Fabric Switches by Cisco Systems, Inc April 2008 - (Free Research) The introduction of the MDS 9124 expands Cisco’s reach into the SMB market as well as the enterprise edge, intensifying the battle for market share in the fabric switch market. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Epicor for Distribution - Enterprise and Mid-Market Distribution Management by Epicor Software Corporation. Designed for the unique needs of large and mid-market distributors, Epicor for Distribution streamlines all of your core distribution processes. It gives you an integrated platform for sales, CRM, supply chain, logistics, financials and reporting - a single point of visibility and control of the processes of a profitable distribution chain.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

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