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As The Market Turns Around A Hot New Communications Service Market Emerges by Hewlett-Packard Company

February 08, 2010 - (Free Research)
Communications as a service (CaaS) is a hot new market that promises to grow quickly. In CaaS, communications technology is located in a data center of a communications service provider, and is owned and managed by the service provider as a multi-tenant infrastructure. Read the white paper for more information on Communications as a service. 
(WHITE PAPER) READ ABSTRACT |

Oracle Accelerate - Not Just Smart but Timely by Oracle Corporation

March 01, 2009 - (Free Research)
This paper gives you an overview of how Ovum has helped penetrate the upper-midmarket. Even when the slowing growth of the market hasn't. 
(WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Discover New Revenue Streams - Add Managed Hosting to your Managed Services by Verio

February 02, 2010 - (Free Research)
In this presentation transcript, join Zeus Kerravala, of the Yankee Group, and Janine Soika, a channel marketing leader from Verio, for a quick discussion that will jumpstart your monthly revenue. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

The Responsive Supply Chain: Managing Market Events in the Consumer Goods Industry by SAP America Inc

September 18, 2008 - (Free Research)
This report focuses on the market events that impact demand. It explains the six market event categories that cannot be controlled but can be effectively managed if the right processes and technologies are in place. 
(WHITE PAPER) READ ABSTRACT |

Data Quality : A Survival Guide For Marketing by SAP America Inc

June 02, 2009 - (Free Research)
Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. 
(WHITE PAPER) READ ABSTRACT |

Responding Quickly to Changing Markets: Anticipate, Adapt, Excel by SAP America Inc

January 23, 2009 - (Free Research)
This paper examines how to tap into the potential of your nimbler organization by instituting efficient operations. Learn how to predict and respond quickly to changing market trends and customer demands. 
(WHITE PAPER) READ ABSTRACT |

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America Inc

January 01, 2006 - (Free Research)
SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation. 
(WHITE PAPER) READ ABSTRACT |

Eco-sustainable wireless service: Opening new markets through cost-effective, alternative energy wireless base stations by Alcatel-Lucent

October 29, 2009 - (Free Research)
About a billion people worldwide do not have access to telecommunications services, mostly from lack of a power grid that can support network infrastructure. Traditional wireless networks for remote locations rely on costly generators that are hard on the environment. Read this whitepaper to learn about cost effective and eco-friendly alternatives. 
(WHITE PAPER) READ ABSTRACT |

Boost ROI with Faster, Easier, VISUAL Analytics by SPSS Inc. Worldwide Headquarters

February 24, 2009 - (Free Research)
Join us at this live webcast and learn how you can: Use RFM analysis to quickly rank customers for high-return marketing; Use advanced visualization techniques to uncover segments and patterns in your data; Apply these insights to growth, acquisition, and retention planning; And more. 
(WEBCAST) READ ABSTRACT |

Discover New Revenue Streams - Add Managed Hosting to your Managed Services by Verio

January 27, 2010 - (Free Research)
Join Zeus Kerravala, of the Yankee Group, and Janine Soika, a channel marketing leader from Verio, for a quick 30 minute discussion that will jumpstart your monthly revenue. 
(WEBCAST) READ ABSTRACT |

Infor Permission-based Marketing Campaigns by Infor CRM

July 22, 2009 - (Free Research)
Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer. 
(PRODUCT DEMO) READ ABSTRACT |

Making Interactions More Intelligent Across All Channels in the Retail Finance Industry by Infor CRM

July 22, 2009 - (Free Research)
In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction. 
(WHITE PAPER) READ ABSTRACT |

Increase Your Returns Using Event-Based Marketing by Infor CRM

July 22, 2009 - (Free Research)
Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite. 
(WHITE PAPER) READ ABSTRACT |

Cross-Channel Campaign Management - Next Generation Multichannel Marketing by Infor CRM

March 02, 2009 - (Free Research)
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts. 
(ANALYST BRIEF) READ ABSTRACT |

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM

October 23, 2009 - (Free Research)
This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue. 
(WHITE PAPER) READ ABSTRACT |

Innovative Marketing Strategies for Individual and Personal Lines Insurers by Infor CRM

July 22, 2009 - (Free Research)
In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability. 
(WHITE PAPER) READ ABSTRACT |

E-Guide: Key Strategies for Improving Customer Service in a Down Economy by Citrix Online

January 07, 2010 - (Free Research)
Read this E-Guide and explore key techniques for using Web 2.0 technologies to improve your customer service, marketing and sales efforts. Discover a sound customer service strategy for your organization, as well as two types of online customer service initiatives. 
(EGUIDE) READ ABSTRACT |

22 Marketing Metrics for Business Executives: An actionable guide to marketing analytics and marketing’s impact on the bottom-line by Birst

December 31, 2009 - (Free Research)
Read this white paper to learn about a core set of marketing-related metrics that can be understood and tracked by every executive, especially those in marketing. These metrics are necessary to keep executives, especially in marketing, on top of financial, market, and customer trends, as well as sales and marketing benchmarks. 
(WHITE PAPER) READ ABSTRACT |

Industry Intelligence: Options Alert: Are You Ready for the Change? by Advent Software, Inc

January 03, 2010 - (Free Research)
The Options Symbology Initiative (OSI) is an industry-wide overhaul of the existing five-character options symbol to a 21-character symbol. Effective February 12, 2010, all market participants and firms that trade in options must be fully converted to the new symbology. Read this paper to learn how your firm can prepare for this change. 
(WHITE PAPER)

Best Practices in Reconciliation: A Practical Guide for Asset Managers by Advent Software, Inc

July 2008 - (Free Research)
This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed. 
(WHITE PAPER)

Blackberry Professional Software Boosts Productivity of Manufacturer's Mobile Marketing Representatives by BlackBerry

February 2009 - (Free Research)
Absolute Brilliance installed BlackBerry Professional Software and realized immediate productivity improvements among head office staff and within their mobile marketing team. 
(CASE STUDY) READ ABSTRACT |

Improving Marketing Measurements, Operations, & ROI by Citrix Online

August 2009 - (Free Research)
Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others. 
(WEBCAST) READ ABSTRACT |

The Forrester Wave: Email Filtering, Q2 2009 by McAfee, Inc.

April 2009 - (Free Research)
In late 2008, Forrester conducted an in-depth evaluation of email security filtering, based on 57 criteria. Despite the flurry of recent market acquisitions, we found that this market is still characterized by strong appliance vendors with upstart cloud providers poised to win market shares in the long run. Read on to learn more. 
(ANALYST REPORT) READ ABSTRACT |

Podcast: Integrating Customer Contact Preferences into your CRM System by Gryphon Networks

December 2009 - (Free Research)
This podcast shares techniques for communicating with your customers in an acceptable manner that fits their preferences while expanding your marketable universe. 
(PODCAST) READ ABSTRACT |

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution

July 2009 - (Free Research)
How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. 
(WHITE PAPER) READ ABSTRACT |

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