<p>There is a growing recognition that rather than being a distraction or a time drain, social tools could hold the key to a more productive way of doing business, this report from Google argues.</p> 

This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 

This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism. 

This report from Accenture looks at the challenges facing the public sector in offering digital services. 

The Embarcadero Developer Survey was conducted throughout the months June and July 2010 and encompasses responses from a wide array of application developers worldwide. The purpose of the survey was to collect information about the top developer trends, challenges, key initiatives, and current tools being used. 

For the 11th year in succession, the Airline IT Trends Survey tracks the key technology trends in the airline industry. It demonstrates the role that the survey’s global benchmarks play in underlining the importance of IT within the airline industry, while also stimulating debate in boardrooms worldwide about the way ahead. 

Rising security breaches cost UK billions over the last 12 months as cyber attacks reached record levels, according to the 2012 Information Security Breaches survey. 

In 2010, what are your plans for server virtualization? What key feature is most important to you when evaluating virtualization technologies for your organization? Take this survey to contribute your thoughts on server virtualization for SMBs! 

This research, executed by Info-Tech Research Group and KnowledgeStorm, is designed to answer 3 questions: - To what extent does technology have a transformative effect – and in what areas? - How effective is the IT function at translating technology into business benefits? - What is the current status of IT solutions around the globe? 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.